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UK Local SEO Help

Discussion in 'Black Hat SEO' started by lafours, Jul 15, 2013.

  1. lafours

    lafours Power Member

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    I've just taken on my first SEO clients for local SEO (UK). For my own sites I have no issues in using Scrapebox and GSA as I'm the only one who stands to lose but when another business is at stake I'm a bit like a rabbit in the headlights and am scared of using any Blackhat at all. What methods are working best for UK BHW members in ranking local businesses. Citations? Press releases? Thanks and rep for all helpful suggestions. I'm charging £100 set up and £100 per month there after so can't use any expensive outsourcing.
     
  2. sharifawan

    sharifawan Jr. VIP Jr. VIP

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    For citation use fiverr,
    I will recommend
    http://fiverr.com/kalisekj
    He is from USA, but he do submission for UK too.
    You can also get a list of UK based local directories.
     
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  3. lafours

    lafours Power Member

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    Citations are boring to do so that's a great tip. Thanks sharifawan.
     
  4. Profz

    Profz Registered Member

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    Hmmm.. Interested to see the responses to this.

    If this were me I'd be looking initially to help them build up a large social media following which they can work with and maintain on their own. I would then work on looking for natural connections based on the niche and hopefully build up some rapport with authority figures.
     
  5. lafours

    lafours Power Member

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    Yeah they're on the social media train but also obsessed with page 1 in Google :). Their main niche is pretty competitive but there are sub niches I can rank them for too that shouldn't be too tricky with the right plan.
     
  6. jambox

    jambox Registered Member

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    For £100pm you can't do anything but blackhat.

    And at that you will be spending the entirety of the money they give you, you should look at upping their monthly budget if it really is that important to them.
     
  7. seocrab

    seocrab Senior Member

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    £100 a month is very cheap - how many kw are you taking on for that price? If they're a local service website (i.e. hairdresser in manchester, pub in swansea etc), you should try and get as many google reviews as you can . The local results blast the rest of the organic ones out of the water. After that, I would suggest using scrapebox/gsa to target .co.uk sites, and build social media shares for your clients (build them a facebook and twitter following, if they don't already have one). Implement social share buttons on their site and focus on getting UK-only shares (get some accounts yourself or outsource).

    Is this a service for 1 client or will you be offering it to others too?
     
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  8. lafours

    lafours Power Member

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    I'll offer it out to more. I know £100 is cheap but they are very small businesses that I've done websites for so I just want to help them out and make a little cash on the site as it all leads to more design work. I only take on 1 keyword.

    I'll get them to work on their Google reviews, I'll also condier GSA on co.uk sites. Thanks.
     
  9. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    To search for possible link targets use:

    "keyword" inurl:links

    Claim the Google+ local page and start posting on this + send some links to it also.
    And contact webmasters of a page really relevant on your site/ link exchange.
    Also try and find blogs about the local area + niche, and offer some guest posting services.
     
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  10. lafours

    lafours Power Member

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    What about my own .co.uk blog network with expired PR4 domains?
     
  11. john1444

    john1444 Elite Member

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    For local SEO, what i do is completely different and even when it's not a local SEO.

    The only recommendation i can give you is, find sites in U.K and link to them.

    Ensure it's high pr and your content should be unique.
     
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  12. yensidtlaw

    yensidtlaw Power Member

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    I found this just at the right time. My barber was asking me about what I do and I told him. Anyway he now is interested in hiring me to do local SEO for him. He owns about 5 establishments in my area too, but I'm pretty sure it will only be doing local SEO for one place.

    Is it even possible to outsource this to fiverr? I've never dabbled into local SEO before, only "regular?" SEO. I got good results before, so I'm pretty confident about doing this for other businesses.
     
  13. lafours

    lafours Power Member

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    So far the best method seems to be citations, google reviews and country specific tld backlinks (niche relevant wherever possible).
     
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  14. gullsinn

    gullsinn Jr. VIP Jr. VIP Premium Member

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    Do article submission, Press Release Distribution, do manual blog comments on .co.uk domains with difference proxies.
    If possible do some video marketing for your client and guest posting would be great.

    Do the above tasks result will be sure.
     
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  15. seocrab

    seocrab Senior Member

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    I'm not sure fiverr is great for UK-based services, you should try http://www.fivesquids.co.uk/ which is basically the UK equivalent. £5 is obviously more pricey than $5, but packages tend to be larger.

    eBay UK also has some google review services if you were looking to purchase them

    RE: the expired PR4 domain blog idea - what do you mean exactly? Buy expired PR4 domains and build blogs with niche content? I don't know if you're in the UK, but I you have to be to have a .co.uk domain in your name. Will the blogs be optimised for local keywords?

    Directory listings like yell will also be useful, plus yahoo has it's own local service and I'd bet bing does too. Get your cloents to see the value in success across other big search engines.
     
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  16. lafours

    lafours Power Member

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    Yes, I'm UK based. Was thinking of buying expired PR4 co.uk domains and buidling domain relevant content on there in order to link to client sites in similar niches. Will check out the UK Fiverr type site, thanks.
     
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  17. Techxan

    Techxan Elite Member

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    Go to brightlocal.com and sign up for their free trial. Go in and run a SEO report on the site, a citation report, and a Google+ report. These reports will tell you the status of the site, and the citations you have as well as need to get.

    You can use the site for 1 month free, and this will get your information before you gave to pay for the tool.

    Be sure to select UK, and the citation list will include local directories to get citations from.

    After citations, shoot for reviews, get the Google + page setup, and after you have a couple of dozen citations from high authority domains, then get Google places and yahoo/bang local listings.

    Set up authorship, and use schema to nail down the address for the site.

    With that budget, you are limited, but you can build out some 2.0 properties, like squiddoo, hub pages, tumblr, and so on with articles about the customer.

    For search engine bait, put some general articles about the service or product. How to prepare for the service, what to expect and so on. This gives your site more LSI keywords to come in on, and makes you site offer more than other sites who simply list their services and contact info. You want to create a reason for G to rank your site better; you want something the others are not offering as SEO bait...

    Watch HARO, pitchrate, blogger linkup and the like for chances to publicize your customer, and when possible use press releases.

    Find local charities that will put up a sponsor link on their site, and make donation so you will get listed there.

    If you have a permanent location, put in a geo-cache. This will tie your location to the GPS coordinates and helps local targeting a lot, not to mention you get great links from the geo cache community.

    I wouldn't use GSA or those tools, make all content you put anywhere first rate, and hunt for links, especially .gov and .edu from the area. Simply go to reddit, look in the for hire section, and find a college kid with a blog in the area, and pay them for an article on their blog.

    Do as much guest blogging on quality domains as you can, but keep it related to the niche or local area.

    If they have a budget, sponsor a bowling league or sports team or whatever, and put out a press release announcing the sponsorship, as well as updates to local papers and mags on how the team is doing, for the human interest pages.

    Get mentions in the local news, listings in the local papers, and run free ads on platforms for your area.

    Find local organizations that need SEO or web help, and go on board as a volunteer. List this volunteer service on your website, and use this connection to drop links for our own customers on occasion.

    In the beginning, concentrate on the citations; they have the most local value, then reviews.

    Contact local radio stations, newspapers, local focused sites and to see if they have a local business directory.

    FYI

    If you sign up for Brightlocal, I have an affiliate link to use if you do not mind, please PM me for it. Not necessary, but thanks if you do.

    I also offer these bright local reports (and others) as a SEO product, so I can run them for you for a fee.
     
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  18. seocrab

    seocrab Senior Member

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    Nice idea, scrapebox is useful for checking expiring domains and PR. Try and check aged domains too, for easier ranking.

    RE: Techxan, nice detailed plan there, thanks a lot.
     
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    Last edited: Jul 17, 2013
  19. sharifawan

    sharifawan Jr. VIP Jr. VIP

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    You are post is really very good.
     
  20. Smeems

    Smeems Regular Member

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    Bit out the loop with local - so hopefully can answer my question:

    If you're targeting multiple regions - so multiple local citations - are you all making new websites to do it, or has anyone had success with multiple landing pages on the same website optimised for each region you're targeting? I remember a while back Google+ Local was awful for businesses with multiple locations - just wondering if that has changed and it's possible to target multiple regions for businesses with more than one location.

    Cheers!