UK Government has a website that could be very useful for UK marketers

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DrPorn said:
Randomly stumbled on this after reading an article on a Government site: https://yougov.co.uk/profileslite#/

Pretty cool. It gives you some useful demographics.
Click to expand...

Thank you DrPorn, can you answer my pm? Thanks,
 
Interesting. Wonder if they are just pulling data off facebook?
 
Ignore my post its all in the FAQ :-)
 
jamie3000 said:
I had a quick look but couldn't figure out exactly what data it gives and where it gets it from?
Click to expand...

On their site it says:

It is powered by our connected data vault, which holds over 120,000 data points, collected from 250,000 GB YouGov members.
Click to expand...

But, it still doesn't mention what these data points are. Presumably they get data from a lot of internal and external sources.

Also this: https://yougov.co.uk/news/2015/07/16/profiles-lite-gets-upgrade/
 
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