You know the method, and if not, here's a refresher. Pick a keyword, search it in Google, and go to any page after the 5th. Choose 5 to 10 websites that look really bad, and grab the contact info for the owners. Decide which of the websites you picked is the ugliest and redesign it. Do a quick Wordpress install and upload a nice fitting theme. That's about it, although, you can tweak the site a bit for show if you'd like. Contact the owner of the site and try to sell them your design. Then, use that first design to sell the rest. And, that's really it. So, has anyone actually done this? How easy is it to sell the owner on the new design, and how do you price the site? Any twists to make more money per sale, or even just to steer it in your favor?