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UGH! Can someone take a look at my website, dropped from 2nd page to 7th.

Discussion in 'White Hat SEO' started by llandrew, Nov 12, 2014.

  1. llandrew

    llandrew Junior Member

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    Hey everyone, I have a client that left an old client and signed on with me. His page was floating around top of the 2nd page of Google search and sometimes at #10 on the 1st page for his search term. After taking over his website and making some necessary changes to it, his site is now on 7th page, is stuck there and he's pissed. >_<

    Any insight you guys could give me I'd love to hear, just let me know and I'll PM you the website.
     
  2. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    I'll take a look at it, but I would need the link to analyse the website (PM it to me if you don't want to post it here).
     
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  3. Techxan

    Techxan Elite Member

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    What did you do?
     
  4. srb888

    srb888 Elite Member

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    When lot of content|design|SEO-methods changes happen, if the site is down for longer period or is moved to another host, or the existing host changes servers, if you or something else has created errors in the robots file, if SE's update their algos, if the site that was giving your site good backlinks changes that pattern, or even if the competitor is freshly SEO'ing the keywords which were favoring your site before, then a weaker site usually drops a few ranks or pages. There are multiple causes for a site to drop ranks.

    Seriously asking this: do you consider yourself to be really competent in restructuring (if needed) SEO campaigns to the reallife clients who are recently burned be another 'expert'? The answer to this is extremely important from the viewpoint of a site that's under your professional maintenence now. I believe that a site is as important as his home and family to the owner, especially if the site helps in bringing bread and butter to them. If the site is not cared for in a real knowledable and professional way, then the negative impact could spell doom to someone's happiness for a long time...

    But on the contrary, if you're exceptionally good at SEO, then the client's site will dance back after those changes you've done, may be after some weeks or months. I hope that you'd be able to analyze what had gone wrong, if at all, and do some more fine tuning to bing it back on top. But I suggest that you build a campaign as slowly as you think will do it good. Don't try anything abrupt. Let the site do a turnaround slowly but steadily. There could be multiple reasons involved so do the analysis thoroughly, and don't let the client's annoyance deter you from bringing it back up again. :)
     
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    Last edited: Nov 12, 2014
  5. dandan594594

    dandan594594 Power Member

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    Look at the link analytics and see how many have been lost recently, maybe the past SEO was using some rented links and has stop using them. That would be my first guess.
     
  6. llandrew

    llandrew Junior Member

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    Well I'll say that on a scale of 1-10 in terms of how good my SEO work is, I'd give it a 6.0 - 6.5. But this is a personal friend so I am doing my best to do right by them. They were previously dealing with a very unprofessional SEO guy who was basically holding their website hostage. I had to deal with a lot of crap from the guy to get it away from him. I got it away and have now set up everything for my client in the event that if I'm fired (though I doubt I would be as I'm a personal friend and not charging an arm and a leg) than everything is still in their possession and continues moving along etc. I'm doing more blog posts, updating their Facebook page 3x week and going through each webpage of the 63 to make sure each page's on-page SEO is correct. I've also enlisted some help from SEOShark as well to get them ranked higher.
     
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  7. srb888

    srb888 Elite Member

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    As you say that the other SEO guy was unpro and was also holding this site hostage, then he could be in process of doing negative seo as the site is not in his hands now. look for the signs, and take actions on that front too. Changed the passwords and users etc already?

    If he is known to your friend, and is a local guy then make him understand that anything negative will land him in huge legal trouble... :)
     
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    Last edited: Nov 12, 2014
  8. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    I took a look at OPs website and this was what I was able to ascertain from the data:

    • OP's client's website is now on the 8th page of Google, not the 7th page any more.
    • It has many recent and irrelevant (possibly no-follow, although I didn't check all of them) blog comment backlinks posted on an irrelevant website.
    • The keyword OP was trying to rank for only gets 140 searches a month on Google, yet the CPC in Adwords is $8.02. This keyword doesn't appear to be worth the time for PPC or SEO.
    • Based on the stats for the websites on the first page, OP should really be on the first page in the 5th spot on Google.
    • OP's keyword density is only 0.45% (it only appears once on the entire page), so OP should try to increase this a little bit (at least 1%) by adding it a couple of more times.
    • OP's page takes 2.14 seconds to load. This isn't terribly slow, but OP could always try to increase the speed a bit.
    • OP's page's trust flow is 0.74. This isn't necessarily bad, but it might be because of those blog comment backlinks I mentioned earlier.
    • OP's client's website has very good stats on Moz. In fact, OP's client's website should be able to compete with those website's on the first page (especially since they aren't even trying to rank for the keyword).
    • OP's client's website could use more social signals and local SEO.



    Everything I changed to red should be looked into by the OP as these could be affecting the website's rankings (except the social signals). The social signals do not affect rankings, although the local SEO should really be looked into. I couldn't even find a page on Google+ for the business. For local business websites, you would want to procure backlinks from other local businesses (even if they aren't entirely relevant to your client's website). Similarly to how webmasters link to relevant websites, local business websites will link to other local businesses.
     
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    Last edited: Nov 12, 2014
  9. llandrew

    llandrew Junior Member

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    Thanks for your help with everything guys! I changed all the passwords etc. as soon as I took over.

    Also, thank you very much for the in-depth help Zweilicht!! Very grateful :D
     
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