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Two Official Duplicate Addresses Killing SERPs for Local Business

Discussion in 'White Hat SEO' started by Nigel Farage, Dec 8, 2013.

  1. Nigel Farage

    Nigel Farage BANNED BANNED

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    Local business is in South Africa where, I am told, the government is willing to allow two completely different locations to share the exact same address. One business is a restaurant at "123 Main Street" on one side of the road, and the other business is a hotel at "123 Main Street" on the other side of the road.

    Both of these addresses are correct. Neither business has a superior or "more legal" claim to use the address than the other. My client is internet savvy and understand what this is doing to her business, while the other business is owned by older, more sedate and less technologically advanced people that do not care so much about the internet aspect of the situation, but aren't real energetic to do anything.

    It's my considered SEO opinion that, in this region and in this niche, my client should be #1 for almost all of the primary keywords, and instead she is letter D at best, and off page 1 at worst, and the only reason I can find for this is that this other business's existence is clouding her NAP. I'm certain of this. There is no other explanation.

    The question is what to do about it. I've mentioned working with City Planners to change one or the other, taking the other business to court, getting the business to voluntarily "scrub" their existence off the internet as a work-around.

    I'm wondering if anyone else has experienced this, and what resulted from it. I wonder if Google can somehow manually "adjust" the algorithm in order to make a special case that splits the two businesses from the shared address, and I'm wondering how effect making a self-created suffix to the address (i.e. "123 Main Street, Suite #100) might be. I don't like this option, as it makes the address clunky, and it might take months to see results, AND Google might detect it's false nature and further punish the business.
     
  2. Nigel Farage

    Nigel Farage BANNED BANNED

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    <bump with more than 15 characters>
     
  3. Methuselah

    Methuselah Regular Member

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    They would need to contact the local authority and have them reassign the number of their building. I am surprised two separate buildings can even have the same number. Usually you would have a building number, then separate offices would have a letter "suite number" assigned to it. Surely they must have terrible problems getting mail delivered to the right address?

    The best you can hope for is that the planners will let them have 123a or 123/1 Main Street. They wouldn't reassign a new number because then you would have 500 Main St. nestled between 123 and 125. That's what I think at least, and that's what would happen in my country. How they do it in practice will depend on South Africa's numbering conventions for addresses.
     
  4. reallife

    reallife Jr. VIP Jr. VIP

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