RealDaddy
Repeatedly violating rules
- Jun 30, 2018
- 9,017
- 11,293
http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-fiytudk-iytuguttl-o%2F&sa=D&sntz=1&usg=AFQjCNGJ6Ae48dKB2wva7DdchL8Sk0E40A, and you guessed right: It charges you for 15-second (or longer) views.
Why use it: According to Twitter, compared to legacy bid units, advertisers who use the 15s view bid unit get 89% higher video completion rates on average. Another advantage is a 25 percent cheaper cost per completed view.
The AI magic behind it: Twitter stated that they have been working on a prediction model that identifies users who are most likely to spend more time with video content. Then they show your video to those users and charge you on a CPM (cost per thousand impressions) basis.
Why we care: Because there’s a difference between an impression and an impression seen by an actual human. Most of us are interested in the latter, so any large platform that’s working on this has our attention.
Why use it: According to Twitter, compared to legacy bid units, advertisers who use the 15s view bid unit get 89% higher video completion rates on average. Another advantage is a 25 percent cheaper cost per completed view.
The AI magic behind it: Twitter stated that they have been working on a prediction model that identifies users who are most likely to spend more time with video content. Then they show your video to those users and charge you on a CPM (cost per thousand impressions) basis.
Why we care: Because there’s a difference between an impression and an impression seen by an actual human. Most of us are interested in the latter, so any large platform that’s working on this has our attention.