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Tweet from an influential Twitter account may immediately boost search engine rank.

Discussion in 'White Hat SEO' started by CyberDilemma, Mar 13, 2011.

  1. CyberDilemma

    CyberDilemma Regular Member

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    I was reading an article that was discussing the influence of social media sites on search engine rankings. It described a recent case where a tweet from an influential twitter account immediately boosted a web page's rank for a certain term to page one of google. It opens up the possibility of selling tweets from influential accounts to boost SERP rankings. Here is an excerpt from the article and a link to the other article that describes the twitter boost.

     
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  2. sw1344

    sw1344 Newbie

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    Mmmmm.. interesting. If true, then how do they tell who is influencial and who is not..

    Is it some magic ratio of followers to following, number of tweets per day?

    Any one hve any further info on this?
     
  3. richcamp

    richcamp Regular Member

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    Been looking at this info too, dont find any. Cant be the followers to following ratio, too easy to game. Defo not number of tweets. Must be something else. Retweet by other power users? I'm stumped
     
  4. brulok

    brulok Registered Member

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    It involves a combination of all the available data twitter gives about a person.
     
  5. HoNeYBiRD

    HoNeYBiRD Jr. VIP Jr. VIP

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    if you'd carefully read the article posted above, there's a living example of influential account, study it :p

    if you ask me, i'd say if a twitter account whether is a social authority or not can be determined from the combination of the following:
    - age of the account
    - following:follower ratio
    - tweet quality rather than quantity
    - retweetability
    - twitter profile, website
    - activity
    - @replies
    - lists count
     
  6. Maruk

    Maruk Power Member

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    Matt Cunts sort of confirmed the importance of social media recently, explicitly naming Twitter.
    There absolutely no doubt in my mind that social media plays an important role in SEO these days.
    It makes perfectly sense to me that if influential people talk about your site on their social media platforms, your site must be important and thus rank higher.
     
  7. zverr

    zverr Regular Member

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    This again brings the question of no follow links. Links from twitter are nofollow but still it seems that they are very valuable for seo if they come from authoritive accounts. Does this mean that despite being no follow, links from extremely high page rank pages are still valuable. Or google are saying and doing whatever they want without following any patterns.
     
  8. goads

    goads Junior Member

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    google will be moving towards social media as a source for what is currently active online, and that activity will influence rankings. Get your social media tools going. SEO is evolving.
     
  9. semilar

    semilar Regular Member

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    I'm wondering why noo ne asks the question if the quality of the website that the tweet links to influences the power of the link in the first place, or even worse, lowers the reputation in googles eyes... i.e. google could choose to devalue links to websites from reputable tweets if those contain shitty content, few sites, affiliate links, duplicate content... making the link, depending on the number and severity of low quality signs more or less useless.

    Think about it. We all talk about how important on page seo is, but shouldn't it be easy for google to devalue a website based on a affiliate footprint, that is i.e. : few sites of content, maybe even badly spun content, but above all, a certain link to link or content ratio that goes to affiliate products (cloaked or not, google is easily able to detect them, esp. clickbank.)

    And if google is smart enough to establish a sort of reputation score cart for a twitter account, any account that sends out links to spam sites will lose reputation. Which makes perfect sense since outgoing links are a seo factor that the owner controls a hundred percent and is therefore a reliable spam sign and we all know that linking TO link farms etc will hurt a site.

    Of course a smart twitter spam account owner could tweet X legit sites for each spammy site to keep a good ratio... But too many tweets a day could be another spam sign.

    Plus I don't see how this kind of rating system should produce a higher cpu load then other tasks google performs on a daily basis. Hmm...

    No matter what happens next, the only ones that build up a long term stable income are the ones that have the user in mind when creating a site, not google or spam-selling... who knows what's googles next move.
     
  10. myniche

    myniche Junior Member

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    Paid tweets will surely become a commodity.