Well this is pretty basic knowledge to the veterans of Instagram. So this tutorial is aimed to the newbies who are just starting out and asking all different questions about engagement. Now here it is. Don'ts Don't follow another persons followers in the same niche. Why? Some of these accounts are bots and really won't make sense to your cause. Don't like pics of mainstream hashtags. This makes close to no sense at all. Why? Because those people are like you and me trying to make a buck off IG and also some are bot accounts. DO's Follow persons who commented the most recent photos of a page in the same niche. Why? These people are the most active and take time out to comment, so they can do the same for you thus increasing engagement. The only catch here is there is a less follow back ratio. (at least I noticed this with myself). Post regularly. I recommend post at least 3 times per day. Why? Because more exposure. How? The people who comment often tag their friends on the pic and their friends may tag their friends and the cycle goes on. Well that's about it. Also as you see the engagement go up you are able to cross promote with other bug pages in the same niche because your number of likes and comment maybe on par with them or even more. Thus you growing faster.