1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

[TUT] Beyond Metrics- How to Spam Check and Set up PBN Sites

Discussion in 'Black Hat SEO' started by sumon2k7, Aug 8, 2014.

  1. sumon2k7

    sumon2k7 Junior Member

    Joined:
    Mar 2, 2011
    Messages:
    143
    Likes Received:
    67
    Occupation:
    SEO Expert
    Home Page:
    Hi Guys,

    You already know that PBN links are playing a big role in ranking a site than ever before. But building a PBN is not cheap. It costs you hundreds and thousands of dollars.

    Assuming you already know how to find PBN sites, I am going to talk about something beyond metrics- spam check and setting up a PBN in correct way. For those who want to avoid reading longer posts, You can download a step by step checklist from here :)

    The Problems with Expired Domains

    Finding good quality domains is not easy. Most of the time you have to work with a larger list of expired domains and if you don?t have a process set up, it will take forever to find gold nuggets.


    Typically you want to find sites with PA 30+ and DA 25+.This is the primary filter I use. You can bulk check these metrics by using a tool called NetPeakChecker.com.


    So after the initial filter, let?s assume you have a short list of sites to choose from. Now you should start with the spam checking process to weed out the junk.

    Step1. Check for Google Index and Redirects


    You can check these two things in one shot. To check Google index, you should head over to Google and do?info? check with this query-


    Info:yourdomainname.com


    Make sure you remove http and www. So here?s an example of search I made-

    [​IMG]

    What you want to see here is whether the same site is appearing or not. If you searched with a site, say design-strategie.org and Google results doesn?t show up anything, it means that site is not in Google index anymore. So, avoid this domain in 1st place. Because, it?s most likely that this domain has been penalized and so removed from index.


    If you see another domain shows up in results, it?s a clear sign of redirection. So skip it as well.


    Sometimes you?ll see www version is showing up in the search. It?s not a big problem. Just make sure which version has the highest PA and launch the site there.

    Step2. Weed Out Anything with Vague Domain Name


    If the sites pass the 1st step then you?ll basically eye scan the sites and weed out any domain name which makes no sense or contains random letters and numbers, porn, gambling words etc. For example, yzhlcps.com, it makes no sense and is most likely to be spammed.


    Step3. Anchor Text Spam Check


    This may sound like easy but can be confusing in some cases. First, you want to pop the site into a link checker tool like ahrefs or majestic seo. I personally prefer ahrefs because it shows the highest number of links than other two crawlers.


    In the overview page of ahrefs, scroll down to the bottom and look at the box called ?Anchors cloud?. You should do this before you check the backlink profile. The goal is to weed out any domain with Chinese anchor texts, porn gambling etc anchor texts. Here are some examples of obvious spam-

    [​IMG] [​IMG]

    Sometimes you?ll see anchor texts that look ok but you also need to check the percentage of anchor text distribution. If you see an unnatural distribution of any ?SEO anchor text?, then you can avoid it. What I mean by seo anchor text is keywords/anchor texts that have any keyword name which has some search volume or competition. I usually avoid sites with anchor text density of over 30%.


    But you?ll often find high distribution of anchor texts which represents any person, company or institution names. It?s not unnatural in my opinion.


    Because, it?s likely that they don?t know anything about SEO, so all/most of the links are with their name. Here are two examples-

    [​IMG] [​IMG]

    Step4. Backlink check


    If the domains pass the step 3, now you should have a smaller list of domains to work with. Now you want to start the backlink check.


    To do so, I suggest using opensiteexplorer.


    After the search results are returned, you want to check two things.


    a) Number of referring domains b) Backlinks type.


    First, filter the results by ?External links only?. Here?s what it will look like-

    [​IMG]

    Take a look at the number of referring domains above. I suggest seeing at least 10 referring domains to be on safe side.


    While checking the backlinks you want to identify if the links are artificial or spammy. This is very important.


    Typically, if you find links from relevant, contextual pages then you should consider it as a good sign.


    Some people will say to avoid sites with blog comment, directory, forum backlinks in the link profile. I would suggest checking for relevancy and OBL for these links 1st.

    Step5. Check both www and non www versions


    Once you are done with the backlinks check, then you should check the both www and non www version of your site. This is to check which version has high PA, DA as it will help you to decide where to launch WP. Just take note of the version with high numbers. Here?s an example-

    [​IMG]

    [​IMG]

    Step6. Majestic SEO Cross Check (optional)


    You can follow this step just to do a cross check about the quality of your domain. After you enter the sites in Majesticseo, you want to take a look at Trust Flow and Citation Flow metrics.


    If you have performed the above steps accurately, then you should see higher numbers here as well. Typically, what I want to see is a TF, CF of 10+. Ideally, TF should be the half of CF or closer.


    But, if you see a large difference between these numbers (usually 3 times higher) then I do a double check of those domains.

    Step7. Archives.org Check


    Once the site passes all the above filters, it?s time to put it in archives.org. Avoid the domain if it was a part of any blog network or had any sign of porn, poker, pills etc. It?s ok to have drops. Check some cases here which you should look for during archives check.


    Where to Launch the PBN site?


    Obviously, not all the pages of the PBN site have same page authority. So you want to install the wordpress at the page which has the highest PA.


    In most cases, the homepage has the highest PA. But if you find any other pages with higher metrics then you should definitely launch the site on that page. You can easily find this with OSE.

    Head over to ?top pages? column and take a look at the metrics of each page. You can identify the high authority pages quite easily :)

    Cheap Web hosting-


    I don?t recommend any SEO hosts for the PBN sites. You can check here to know more about the problems with SEO hosts. You?ll also find a large list of hosting companies which you can use for your PBN sites. Note that, I don?t recommend or endorse any of these. This is just a list to save your time.

    How to set up the PBN sites the right way-


    You should already know the basics of setting up a PBN site like-


    -Not Interlinking PBN sites.


    -Not using same theme on all sites.


    -Not using duplicate or spun content.


    I want to dig bit deeper with some other things. First of all, try to make the sites look natural. You want to write the title and meta descriptions for the homepage.


    Secondly, you may consider installing a plugin called 404 to start. It helps to set up a 301 redirect for all missing pages, redirecting them back to your homepage.

    Thirdly, don?t just link back to your money site. To keep things natural, link out to other authority sites. You can add a no-follow tag to these links.

    How to Build Juice to PBN Sites?


    Yes, PBN sites are not for a day. If these sites are not getting new links from quality sources, the PA, DA metrics are likely to go down. So I prefer to keep building links to these sites. You can do this easily by creating some other tiered links with web2.0 network and GSA Search Engine Ranker. Here?s the linking structure I suggest to follow-

    [​IMG]

    Use of unique spun content for web2.0 sites is fine. To take this step further, you can use GSA indexer to help index the tier 2, 3 links faster.

    So that's it for spam checking. Let me know your opinion. Also share if you follow some other processes :)
     
    • Thanks Thanks x 6
  2. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    3,708
    Likes Received:
    2,091
    Location:
    Buy Website
    Home Page:
    These tut shared so many times on bhw.
     
  3. SEO Power

    SEO Power Elite Member

    Joined:
    Jul 14, 2014
    Messages:
    2,637
    Likes Received:
    680
    Occupation:
    Self employed
    Location:
    Houston, TX
    I'm sure there are some tips included in this tut that are missing in others, so it's still helpful, and comprehensive as well.
     
  4. Onizukafr

    Onizukafr Regular Member

    Joined:
    Sep 2, 2013
    Messages:
    289
    Likes Received:
    92
    Location:
    Google.fr
    Nice clean tuto with great image, even if their is nothing really new, this tuto will help a lot of people!
     
  5. marcothebest91

    marcothebest91 Regular Member

    Joined:
    Jan 28, 2013
    Messages:
    210
    Likes Received:
    61
    Not only this guide has been shared before, but it is also full of wrong info:

    1) Filtering domains by PA/DA doesn't help, you are simply discarding some gems. PA/DA can be really messed up, most of the time they don't reflect the quality of a domain.
    2) The index check is completely useless: a domain that has been expired for a long time is obviously deindexed, but it's still good
    3) The point of buying expired domains is that they already have strong backlinks, building other backlinks can only damage them
    4) Why should you avoid previously redirected domains? If they redirected to a legit website, they're good
    5) Again, CF and TF are like PA/DA, completely useless and deceptive: you can find excellent domains with CF and TF < 10

    However OP, good way to advertise your site and get a backlink from BHW :)
     
    • Thanks Thanks x 1
  6. HatArrows

    HatArrows Regular Member

    Joined:
    Jun 28, 2013
    Messages:
    395
    Likes Received:
    114
    Location:
    Data Mines
    Sumon, Nice write up
     
  7. Hamster12

    Hamster12 Registered Member

    Joined:
    May 16, 2014
    Messages:
    62
    Likes Received:
    11
    Checking for redirects is something which is often never discussed in these guides. As long as the redirect is legit then there shouldn't be a problem.

    As suggested by Marcothebest91 deindexed domains are not necessarily a bad thing, I've bought a couple of domains in the past which were deindexed. I hosted them and chucked up some articles and they were back in Google's index in a matter of hours.
     
  8. Windmm

    Windmm Elite Member

    Joined:
    Jun 10, 2013
    Messages:
    1,574
    Likes Received:
    630
    Useful with new guys.
    Thanks for sharing!
     
  9. sumon2k7

    sumon2k7 Junior Member

    Joined:
    Mar 2, 2011
    Messages:
    143
    Likes Received:
    67
    Occupation:
    SEO Expert
    Home Page:
    1) PA, DA is a major contributing factor in boosting the power of a backlink. There's hardly any difference in between buying a brand new and a expired domain if you discard the PA, DA. Yes these metrics can be inflated but they are still a MAJOR factor. You have to build way too many PBN links to rank if you discard PA, DA.

    2) If the domain is not indexed, there's a possibility of penalty. You can't surely say whether the domain is deindexed because of age or penalty. So, to be on the safe side, index check is useful.

    3) For a PBN with lot of backlinks, it's ok to not build backlinks. PBNs are not for a day, if you don't build backlinks (not too many) they will loose all the metrics overtime, like the way PR of the pages dropped earlier.

    4) Again, TF, CF is a strong indicator of a sites quality. I never said, high TF, CF means the domain is always good. You always need to check the backlink profile. This check simply reduce the risk in the process.

    There's always a counter logic to everything. So, before saying "full of wrong info"gather some knowledge , don't shit everywhere :)
     
  10. sumon2k7

    sumon2k7 Junior Member

    Joined:
    Mar 2, 2011
    Messages:
    143
    Likes Received:
    67
    Occupation:
    SEO Expert
    Home Page:
    Lets say you are buying "xyz.com" from an auction. That site is redirected to say "facebook.com". So if you don't check the redirects you'll see all the high metrics of facebook , not the actual metrics of the site. So, you'll be deceived if you buy that domain without checking the redirects. The point here is, you are buying "xyz.com" not the redirected one. Hope that makes sense.

    Regarding deindexed domain, yes it can happen. but you have no way to know why that site was deindexed. If it's because of penalty then there is less chance of getting that domain indexed again. So, this check is "just to be on safe side" :)
     
  11. marcothebest91

    marcothebest91 Regular Member

    Joined:
    Jan 28, 2013
    Messages:
    210
    Likes Received:
    61
    1) I don't think Google cares about DA and PA, does it? PA and DA are simply what Moz sees, not what Google sees. I saw lots of excellent domains with lower PA/DA than "ok" domains.

    2) By doing this you are discarding good AND bad domains. I work with dropped domains, and they are all deindexed, but with a clean backlink profile and clean history, does it mean that they are penalized?

    3) Again, I think you care too much about metrics. What does it matter if the domain loses all the metrics? It still has its backlinks, that's what matters

    4) Same as 1)

    The best thing you could do to effectively spam check those domains is to check archive.org and their backlinks, that's all. Google only cares about them, it doesn't check any metric before evaluating the strenght of a domain. Sometimes metrics are good indicators, sometimes they deceive you.
     
  12. sumon2k7

    sumon2k7 Junior Member

    Joined:
    Mar 2, 2011
    Messages:
    143
    Likes Received:
    67
    Occupation:
    SEO Expert
    Home Page:
    1) If you don't set an initial standard, you'll have hundreds of domains to spam check. Yes these metrics can be inflated, but if we get a high PA, DA domain with clean link profile wouldn't it be more advantageous?

    2) NO they are not penalized. My point of discussion was to make the spam check process smooth and faster. We don't need hundreds of PA 10 domains , rather I would buy 10 PA 30+ domain with clean profile.
     
  13. SEOentrepreneur

    SEOentrepreneur Junior Member

    Joined:
    Aug 22, 2015
    Messages:
    180
    Likes Received:
    35
    I just read this thread now,found it by searching something on google,and I can honestly say this tutorial is bad. There are a lot of things that are just not true. Don't read it,there are many better tutorials.
     
  14. LeanLow

    LeanLow Jr. VIP Jr. VIP

    Joined:
    Jun 15, 2013
    Messages:
    841
    Likes Received:
    229
    Location:
    Doomsday Vault
    If you are going to follow those steps you will grow a white beard before you'll start making any money.

    Step 7 should be step 2-3.
     
  15. SEOentrepreneur

    SEOentrepreneur Junior Member

    Joined:
    Aug 22, 2015
    Messages:
    180
    Likes Received:
    35
    No it should not. Seeing which domain have no meaning whatsoever (kroz839.com) is much faster then checking domains like that in archive.org