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Turning Around a Struggling Online Business

Discussion in 'Black Hat SEO' started by unixcommerce, Jan 30, 2009.

  1. unixcommerce

    unixcommerce BANNED BANNED

    Jan 27, 2008
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    A few online firms across all industries seem to understand what it takes to succeed in the ever expanding expanse of the internet. But some firms, holding the majority of the populous, never seem to garner an ounce of control on their success. Is it squarely the fault of ill guided directives, or is the truth that a much more simplistic flaw in their approach is causing their fall from success? Seasoned business analysts might suggest numerous solutions all plausible and even more likely is that these solutions will be in direct conflict with one another. The simple truth is that no one person can solve these issues. It is as if to say that all online businesses fail from the same reasons and we all know this is just not true. A more potent way of deducing the true culprit of business failure is to look at the primary qualifiers of great business ventures, and then to compare those brilliant ideas with one another. To put it gently for all business owners online, all successful online ventures have one thing in common. The all offer one of a kind and exceedingly functional content. There is a fundamental need for every business to offer unique content, there are publicly available methods to creating great content, and there are no shortages of outlets on the internet to showcase whatever content a company has developed.

    First off, imagine if you will that two coffee shops are one the same corner of a neighborhood street. Let's go further and assume that both shops belong to the same franchise but different owners. This scenario is often replicated on the internet. Duplicates of popular concepts are doomed to fail on an internet that simply caters to whoever came first. This example is to solidify the idea that business on the internet must offer something that has never been offered before. Now, imagine if you will that an original coffee shop opens with a unique idea, but the store has no windows. This second scenario illustrates the second fatal flaw of most online businesses. Their ideas lack a key element in their functionality. Websites like the ones mentioned above are doomed to never surface above the 10th page of results on Google for any term that matters because they simply cannot become popular. If your websites contents are fatally flawed in either of these two ways, it will be nearly impossible to muster any ground in any market of consumers that crave the "New and Exciting".

    Now the conundrum of creating good content dawns on most webmasters who are successful, but great webmasters realize it is as simple as designing and developing for self. If "you" don't use your own site while knowing all the features and functionality from the onset, why would anyone else use it? This is most applicable to websites that demand a large audience. The simple truth is that content, whether it is dynamic or static text, must fulfill a function or provide information that is not available anywhere else on the web. However, what about websites that only sell a good that can only be describe in a few words? This is where a blog comes in. The majority of all successful only firms all have blogs or other forms of periodicals they publish onto the internet. It is a creative and simplistic method that through time can turn the average unknown into the next Twitter. The logic might be quite hazy and confusing at the movement, but the fact is, most people discover new firms on the web through what they read. Why not be the voice that communicates your message to the world. If the firm doesn't do it, no one else will.

    The next major hurdle of any webmaster is to distribute his content. But, there is an abundance of ways to make anything worth anything spread like wildfire across the web. Consider how much more social the web is today than it was only five years ago. Now, instead of tuning into CNN or BusinessWeek to get your fill of current events in the news, one can just use Digg, a community powered by users who collectively deem what is good content. There are these social outlets, but in addition, there are tons of classic outlets to popularize great content on the web. Consider press releases, Forum, and Social Networks. Even classifieds can serve as a way to spread great content over the web. The more genius your approach and the better your content, the more likely it will be that your business will succeed.

    To conclude, online businesses fail because they lack unique and functional content. This may be in the form of text or more complex dynamic applications that fulfill a need. It's all too common though that young webmasters assume there is a trick to it all. Good websites are genuinely good websites. Great business are not a dime a dozen. Duplicates and imitations are.

    For more posts, visit my blog. http://www.unixcommerce.com/blog

    also, feel free to suggest new topics. I will research them and write a well written article for everyone
    Last edited: Jan 30, 2009