Turning a losing CPA campaign (on Facebook) into a winner

polishplaya · Sep 17, 2020

The conversion pays $2.40 - So far I've spent a little more than $5.00

I'm new to this and don't know what I can do to turn this profitable. Is it possible?

What do I change on Facebook ads to make this possible?

The niche is PS5.

Heiko · Sep 17, 2020

Yeah, spend more money - I suppose if the conversion is 2.40$ then you are targetting a Tier 1 Country. If you wanna succeed in T1 Geo you need to spend atleast 10x the Payout to even get to the optimization stage. 5$ spent is not enough to gather enough data. Once you have enough data you can start filtering out certain things from your ad and keep on optimizing it into a green campaign.

polishplaya · Sep 17, 2020

That's what I'm doing at this point. Thinking I should spend at least $20 to see where things go. But it'll probably still be in then negative and I don't know what I should do at that point... I changed interest from PS4 to Call of Duty Modern Warfare - Trying to see what's best and the best ages for Males and yes in the United States.

Heiko · Sep 17, 2020

Get yourself a tracker like Voluum, BeMob or anything that allows split-testing different offers and landers. That way you can find a winning combination easier and in the long run it will save you tons of money.

Deleted member 1107112 · Sep 17, 2020

Do you have a landing page or you are direct linking

Abdullah Prem · Sep 17, 2020

don't ask me before spending $1000 on faceboook ads. spend minimum $10 a day with 2-3 ad sets and run it for a week to pick the winner.
your spend is so small and don't give with free giveaways like ps5, etc. Facebook will shut your account, try with native ads or even SEM.

polishplaya · Sep 17, 2020

Ennosaintd said:
Do you have a landing page or you are direct linking

iFraming the offer

Turning a losing CPA campaign (on Facebook) into a winner

polishplaya

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