Trying to Understand 'BRAND' marketing for eCommerce - How to Create a Brand?

shags38

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It is likely pretty simple but before diving in the deep end I need to get some advice / opinions from experienced SEO's on how best to 'create a brand' for eCommerce product line. I have an existing EMD that performs OK 'ish but want to go the direction of branding.

Most articles I can find tend towards 'how to market Your Brand' and not how to 'create' the brand in the first place.

So is it simply a case of applying the selected brand name to each and every product ('brand' T-Shirt, crew neck, sleeveless) and having a partial match url with 'brand' T-Shirts dotcom ..... and then using appropriate 'brand' anchor texts in links ........... or is more than this ?????????

cheers
 
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