Trying to revive my dad's failing business...

thetvnun

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i would consider hiring someone to assist in your storage SEO, only because the quantities of submissions you are making are somewhat insignificant. i would also consider craigslist (if your not already on there). no doubt, in an urbanized foreclosure area storage should be turning people away. my clients in san jose often "give up" on looking and ask me to do it for them. i always find something on craigslist even though its always a 40 minute drive.
 

helpnub

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Forget this internet shit :) Your Dad and/or Yourself put on some suits, grab a bunch of business cards and visit every real estate agent within 10km or more. They have a massive targeted audience who are constantly moving into rental or purchased properties. They'll love the fact you're the owners and providing a needed service to their clients.

Get the name of the person you're giving the cards to and when you get new business from those cards send the real estate agent a bottle of wine. You'll only need to do this once for each agent and you'll have so much business you'll need to buy a second warehouse :) Get out there and work it !
 

CPAHit

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The best way to do it is by submitting your dad's business in google business and place listings.

Then get around 10 nice written articles (600 words each) and submit them to web 2.0 sites like ezinearticles, articlebase, squidoo, hubpages etc. All pointing back to your dad's site with your keyword as anchor. In your article target main keyword like "moving and storage" or "moving and storage service".

Then you can blast your articles with scrapebox or Xrumer. All the backlinks juice will flow from the articles to your dad's site. It'll get some "boost" because articles are hosted by authority web 2.0 sites.

These is what I'm doing as well for my sites and ranking pretty well.
 

wttldt

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Forget this internet shit :) Your Dad and/or Yourself put on some suits, grab a bunch of business cards and visit every real estate agent within 10km or more. They have a massive targeted audience who are constantly moving into rental or purchased properties. They'll love the fact you're the owners and providing a needed service to their clients.

Get the name of the person you're giving the cards to and when you get new business from those cards send the real estate agent a bottle of wine. You'll only need to do this once for each agent and you'll have so much business you'll need to buy a second warehouse :) Get out there and work it !

You think that would work? How would I approach them? Just ask them nicely and give them business cards?

Also, have you set up a google places listing for the business ?

Yes I have.
 

Krippleintime

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At the above question, that is a good idea. You should do some (if not more) offline marketing / business dealing as well as online. But for online I would start with quality article / blog creation. Get a good amount of these put up on a few high PR sites, then start with some manual back linking. Make sure the sites are high PR / high quility and the comments / anchor text are good. Then if you wish you can start with small Xrumer / Scrapebox blasts only if you want to, but I would suggest you stay away from these "black hat" type of link building.

Good luck, and remember offline is as important as online.
 

seobizwiz

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Those are kinda tough to rank for compared to other local businesses I would pay someone to post CL ads all day. That would give you instant revenue, and continue with
the above advice on building quality links to your site.
 

gettystone

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You've probably already done it, but if you haven't, make a list of all the cities from within 20 or so miles and use those city names as part of your SEO strategy.
 

wttldt

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Those are kinda tough to rank for compared to other local businesses I would pay someone to post CL ads all day. That would give you instant revenue, and continue with
the above advice on building quality links to your site.

Yeah, where would I go to do this?
 

jagreen78

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The new Goog Boost for the G Places is pretty sweet if you want to do CPC

For CL Posting just go to the "hire a freelancer" section in this forum

You could also shoot a video about the business, put it on Youtube, title it with the right targeted keywords and send some views to it.

Articles work great with Ezine or SearchWarp

And I do Xrumer/Scrapebox to legit business sites every month and have GREAT results

Also you can get a fbook cpc voucher and target customers on fbook needing his help, then send them to a landing page that has a contact form and phone number
 

GBlogger

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My suggestion go for highly targeted keywords . SoCal is a broad one... Narrow it down.. Try adwords. If you geo targeted campaigns, I think you can get good results...
 
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hardinflash

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Talk to property management companies and offer a deal to where they attach a flyer about your company and all that stuff to every lease they hand out or make a packet that tells people about things in your area like take out, your storage n moving company, local electritians, plumbers, the electic company, cable company satalite dealers. Just call it like a new to the neighborhood packet or something. I gaurantee you will have better luck n it will work faster than SEO especially if you provide incentive for people to use your dads company over others.
 

Tidus

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I Pray that your dad's business picks up.

It hard out there right now, but these guys above have great ideas.

Have you considered joint ventures? where for example you can make a agreement with a local estate agents, that whenever they sell a house, they would recommend your warehouse as an ideal place to store household goods. Then in return you could give these estate agents a percentage of the fee which the customer has paid to store goods.

That?s just one idea, you will have find out in your local area if there are other businesses which can benefit you and them at the same time.

Hope that makes sense.
 

bennyb

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I would start with onsite optimization,then blackhat untill site will become an authority then switch gradually to whitehat seo to keep it up there. If you aren't making anything off your website then you got nothing to loose. Since site has some age underit's belt then you can do a few blasts,some video submits. Articles aren't as valuable since the last go0gle change. Do the facebook and tweeter updates. Do sb blasts and xrumer blasts untill you are on the first page .
 

Couch Monkey Media

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With a local moving company your best friend can be yelp. get him listed here and any other local directory sites that allow feed back. I have one customer here that 60% of his business comes from yelp and his local yahoo listing.

best of luck to you.
 

Octavio

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Yeah, I would go for article submission as your first hit. But just 4 articles are too little. Hire a writer to make you like 30 articles this month for 100 bucks and submit them to article directories. That will be quite a kick for your rankings. It is better to do it bold.
 

helpnub

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You think that would work? How would I approach them? Just ask them nicely and give them business cards?

Yes of course I think that would work but just don't hand a card out. Ask for the sales manager and give a brief description of your business focusing on the benefits for the real estate agent and their customers. Write down some benefit for the real estate agents - a clean a fast move allowing them to rent out the premises quickly, temporary storage for your most valued tenants etc etc.

How has the business progressed since you originally posted ?
 
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