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Trying to Rank for New Keywords

Discussion in 'Black Hat SEO' started by zee007, Sep 22, 2012.

  1. zee007

    zee007 Senior Member

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    I was wondering, what happens when I change my title tags to try and start ranking for new keywords? Do I lose the rankings of the old keywords because they are no longer listed in my title tags? Say my title tag use to rank for "keyword 1" and "keyword 2." Now I want to start to rank for "keyword 3" and "keyword 4" and I change my title tag to reflect this. Do I lose my rankings for "keyword 1" and "keyword 2."

    The best strategy would be to create a new page targeting new keywords, but often times there could be multiple variations of the same keywords, so it would not make sense creating a new page for very similar content. For example, "marketing service" could have 20 more different keyword variations, but it would not make sense creating multiple pages.

    Some feedback would be great.

    Thanks!
     
  2. ronegraT

    ronegraT Power Member

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    It depends on how you mentioned "keyword1" on the site, its a diffrence to fall from place one to two or from one to nowhere, depending on how you mean whit "loose rank".
    But i doubt that it will have any remarkable changes.

    No, creating more of the same is something you shouldnt do, but do searches on those words, perhaps you could use it in other ways.
     
  3. SEO_Alchemy

    SEO_Alchemy Senior Member

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    You will lose the onPage SEO benefit you had by having those keywords in titles/urls/etc. You would retain offPage anchored links etc. but losing onPage factors could have major implications for your rankings. Also by all means create pages for new keywords. This is how you gain authority. Just make sure it's unique original content. Imagine you have a piano learning site. It is completely natural and benificial to you to have pages about "learning piano" "how to learn piano fast" "most effective methods of learning piano", as well as of course balancing with "online music education" "how to learn a musical instrument" This is how you target keywords and especially long tail keywords, and establish yourself as an authority on the subject. And once you have that, you can rank for just about any niche related term you want.

    Cheers.
     
  4. zee007

    zee007 Senior Member

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    Got it. Basically, its best to crate new pages.
     
  5. john1444

    john1444 Elite Member

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    You are very likely to lose ranking for those keywords you are changing.

    However, you can still rank for several keywords on one page if you do a proper on site optimization.

    You also have the alternative to create new pages for your new keywords except if you don't find the old keyword useful anymore then go ahead and make changes.