Situation: Big company. ~1k locations. Headquarters is ~1 hour away from me. Their Problem: Not ranking in the local results for any of their keywords in any location, and they have tons of bad reviews. Solution: Reputation Management and Local SEO. 5-6 figure deal, most likely with recurring payments. > Strategy 1: Cold mailer, high quality, and in my opinion decent copy. They can understand everything in the packet in 15 seconds, and the rest of the pack goes into a lot more detail of how it all works. Issues: Getting it to the right person. And encouraging them to call. > Strategy 2: Take on 5 of their locations near me (I'd do it for free). Move them up in the rankings and clean up reviews. Then use them as both a reference and case study to approach the headquarters. Issues: The effort required to rank them, and the possibility of not closing the "big guy." > Let me know your thoughts, or other possible suggestions. My background is SEO. I have a few big clients now, and only want to bring on more that are equal or greater in size. Thanks. ~englandrm (I've been trying to figure out a new "system," as my old one worked so well. There's been a few ideas bouncing around over the past few months, and I really want to try this out).