When it comes to EMD's.... When G keyword tool says that something is high competition, it means high comp in Adwords. Now, if you are thinking of buying a EMD to rank organically, that would not necessarily hinder you. Reason being, the sites at the top of the search results may not put in a lot of SEO, also there may not be any super sites present that dominate that niche. Correct me if Im wrong please?