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Troublesome SEO Clients? How Would YOU Deal With?

Discussion in 'White Hat SEO' started by stevesdata, Sep 24, 2009.

  1. stevesdata

    stevesdata Regular Member

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    I have been pre-warned that a client I have is planning to basically leech as much information from me as possible then possibly ditch me and potentially become a competitor of mine. I have agreed to a low but reasonable rate (especially due to the repeat business prospects), however I would charge 5x what I am charging if what they are really after is coaching. The client is also a web designer with a basic grasp of SEO.

    The last few web related contractors have done very well from referrals as they are linked to approx. 10 - 20 related sites and has a big potential.

    I am guessing I will keep all keyword research techniques locked down and give them terms and as little information regarding link building etc.

    What would you do? The client in question however has very little interest in SEO and there is a 50% they would find too boring (its a long story, client is more than one person).

    What are people doing to pretect their clients becoming competitors or learning too much too quick? I guess I will not settle for less than 6 month contract and 33% upfront. So at least I have that. Are people using confidentiality agreements / non-compete agreements etc.?

    Another plan I had was to develop a very long term strategy so they would probably need me for at least 12 months.

    I am not 100% sure what to do and certainly dont want to turn the work down. It seems to have a very high risk reward this one. Get screwed or end up with another 5-10 clients. I will also offer them a very generous referral so they might decide to refer me on rather than compete against me?

    :confused:
     
    Last edited: Sep 24, 2009
  2. learningmarketing

    learningmarketing BANNED BANNED

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    common problem

    the answer for me it to provide the concept but no information on the execution ... then unless they are really dedicated they won't do the research necessary to be able to get rid of you.
     
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  3. LHaskins

    LHaskins Regular Member

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    If you have to show them anything, show them the hardest way to go about it, the most manual way. Don't ever mention any of the tools that make the process faster.
     
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  4. trophaeum

    trophaeum Senior Member

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    nda and non compete, or just dont take the client on in the first place (wouldv been my choice)
     
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  5. tanya7zhou

    tanya7zhou Jr. VIP Jr. VIP Premium Member

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    Well, First of, sign them up to a 12 month contract. Don't do anything less than that. As far as your softwares and things are concerned, don't show them any of that. Just show them the results and stats.

    If they pose to be a competitor, don't worry, there is plent of Fish in the Ocean.

    Fear not competition, welcome it with both hands.
     
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  6. stevesdata

    stevesdata Regular Member

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    Thanks for the tips guys.

    Its a difficult one I have not signed on any off this stuff yet. I am trying to pass off any contractual agreements as reciprocal i.e. a non-compete so I dont go to all of THEIR competitors and its in both parties interest. A confidentiality agreement so I dont broadcast THEIR confidential information either etc.

    Would be interested in how ppl deal with the unpleasant experience of signing contracts. I suppose I will just emphasise all the benefits for them that they sign e.g. if no contract I could run away with their cash for example.

    Interesting about the wouldnt take them on comment. I found this information out after I have (sort of) agreed to work with them. I am not sure if I would have worked with them otherwise.

    I will also emphasize they are paying me for up to date information regarding the algorithms and techniques as they shift and change too.

    If they really do try and f^&k me I can maybe go to a list of competitors I am building on them I suppose? That could be pretty funny.

    EDIT: I like the 12 month thing I am expecting them to try and barter me down between a basic and intermediate package probably wanting the better one for a mid price point. I could use the 12 month thing as another bargaining tool.

    :sombrero:
     
    Last edited: Sep 24, 2009