A friend of mine has asked me to try and rank his site in google.co.uk for the keyword 'gas safety certificate'. If I am able to rank his site for him he will pay for further words to be ranked. I have ranked many other sites before but for some reason I am having trouble with this site. Any advice would be great. His site is Code: www.leinster-gas.com/index.html and he wants to rank for gas safety certificate. I know that this page does not have that term on it all that much (i think maybe twice, including the footer). I have done quite a bit of off-site seo (such as article backlinks, bookmarking, comments, pinged, rss submitted etc) and have been doing so for about 10 days. I know this is not a lot of time to be working on the site but i would expect to at least see the site in the top 40 pages as this keyword shouldn't be that difficult. I was hoping for some advice in case i am wasting my time (the site is not in the top 4- pages). I even made some on-site changes but if i type Code: www.leinster-gas.com/index.html into the search engine, the description i changed does not appear, the old description appears. Does trying to rank the home page with /index.html at the end make any difference? Any advice would be welcome.