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Trim the fat without punishment?

Discussion in 'Black Hat SEO' started by pitbully, Nov 30, 2014.

  1. pitbully

    pitbully Regular Member

    Aug 14, 2013
    Likes Received:
    Long story short, I have a site that's about a year old and covers a wide range of topics. However, almost all of the attention from users is going towards a few specific categories and sub-categories which are all related. I want to get rid of all the other topics/pages/content from the site and just focus on the topics getting attention since they're all related so I can easily target the site towards that audience instead of trying to have broad appeal. The other parts of the site take an incredible amount of time and effort to maintain and are getting almost no attention from users.

    My question is, can I chop off all the shit I don't want and turn it into a niche site instead, or will Google slap me for having so many missing pages all of a sudden?

    From a business perspective I know this is a smart move, but I want some advice from people who know more about SEO than I do. I appreciate any input you guys have here.
  2. laowai

    laowai Power Member

    Feb 27, 2011
    Likes Received:
    Yes, you can cut the pages out. You should place 301 redirect to each removed page to the closest matching page or to your home page otherwise huge number of missing pages most likely will affect to your rankings.
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  3. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP

    Oct 28, 2011
    Likes Received:
    * First, write down all the URL's you want to remove. Then go ahead and remove them.
    * Use the webmaster tools to remove all the url. Here is the tool: https://www.google.com/webmasters/tools/removals
    *Once the above process have been done [takes 1-2 days], all the url's will be removed from the search results.
    *In the last, you can set 301 redirects of all those urls back to homepage.

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  4. SEO Power

    SEO Power Elite Member

    Jul 14, 2014
    Likes Received:
    Self employed
    Houston, TX
    404s don't affect rankings. According to Google, " Generally, 404 errors don?t impact your site?s ranking in Google, and you can safely ignore them". https://support.google.com/webmasters/answer/2409439?hl=en

    Makes no sense to redirect a page that has been removed from the index. Instead of removing the urls from Google's index, he should just redirect the deleted pages. A redirect is all he needs to do.
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  5. CyberAlien

    CyberAlien Regular Member

    Apr 14, 2010
    Likes Received:
    Most people prefer to do that. Even if it has no SEO effect, at least users who may follow those links in the future will end up on your homepage instead of an error page.