If you want to rank any KW in the top position with ease, you need a different mindset than that of a 'newbie'. So before you try to rank a bunch of high competition KWs, I have some advice that will change the way you work in IM. Ready? SEO and IM are a business. Like it or not, all of us are 'businessmen / businesswomen' and as such your focus should not be on 'how to make $50' but it should be, 'How to make $50 a day, everyday, using the least amount of resources'. Before you try to tackle 'Payday Loans' you need to THINK about what resources it would take YOU to rank that KW, and what resources it would take you to maintain those results. Then figure out the ROI for such an act. Be realistic, with no knowledge you will NOT rank a high competition KW without wasting a lot of resources which give no results. The #1 Way to RANK ANY KEYWORD? SUSTAINABLE PROPERTIES. Again, thinking like this is a business, how do you rank a KW and keep it their? For a high competition KW, it is not a Public Blog Network post you buy in the marketplace. Those links that will go down in six months to a year. What happens then? Your rankings plummet. You can shell out $100 + for PBN posts every Six months if you want - and that can be a smart choice if they rank you. If they do not bring you to page one, guess what? It was a waste. Even if you build other links, when those Public Network posts go down, so do your rankings. This is not my way of advocating 'do not buy from the marketplace'. This is me advocating 'be smart about this all'. Some links are GREAT to buy in the marketplace. SAPE, for example, or Public Blog Network posts which you pay monthly can be a great way to get long term results. If you spend $1000 in monthly expenses to get a KW like 'home acne solutions' to page one, how much money will you really make? $1 per click with Adsense? You just lost out on ROI and are in the negative for that KW. If it is to sell a product, you may make your money back. But in reality, unless you know the niche, you can't say you will get a ROI. Why am I dampening your dreams of being an internet millionaire? If you want success like the big players, you need to think of this as a business. Businesses do not 'rent' the work of their employees. It is theirs. They own it. They paid for it to be done. 1. Sustainable Property - PBN The number one asset everyone talks about here are PBNs, or Private Blog Networks. This is the perfect example of a sustainable asset because it is something you own and fully control once you buy the domains. All you need is annual hosting and you are all set. You can invest in a bot to scrape domains and then your expenses plummet after initial start up costs. What can you do with your own PBN? Obviously, a 'Strong' domain will skyrocket your rankings. Think of it this way. You buy a single homepage post for $15 from a seller in the marketplace with great metrics and will be up for a year. What will annual hosting be for a single domain? Under $15. Then you get to figure link juice. You one post shares link juice with at least TEN other homepage links. I will not make up some numbers to justify this, but it is safe to say a single link has more juice than ten OBL. Then you add in the fact YOU have full control over the content, the incoming and outgoing links, and what other people put content on the site. When you fire up GSA you have filters to skip porn, 'bad words', and can filter links on pages with other 'spammy' niches such as Casino or Dating. With a Public Blog Network, most often you have no control over what other content is with yours - this means GSA can be 'safer' than your Public Blog Network post. The fastest way to get your site nuked? The seller allows a spammy site into the network and that site gets hit. The manual action reviewer looks at all other sites in the network and hands out penalties like it is Christmas morning. Will this happen? Not likely. But the 'chance' is enough to make you consider making your own network. Add in the fact that the cost are not much different, and you fully control the property, why not build your own PBN? With low monthly / annual fees after start up costs, PBNs can be cost effective, more powerful, and give you full control of your tier one properties. This is an easy decision to make for those starting out in IM. Start building your PBN today. If you can 'afford' one domain a month, buy a domain a month. If you can afford ten, buy ten. Once you see how big of an impact these make on your rankings and how much cheaper it is than the marketplace on BHW or anywhere, you will not look back. 2. Sustainable Property - Web 2.0 Network This is one of the 'uncool' options I always suggest to people when they PM me about 'How do I rank' (Which is getting old guys, really. Use the search function). The basic premise is this: Scrape old or expired Web 2.0s (Weebly, Tumblr, Ect) ad register them using different emails. Set them up, and let them age. Or, register new Web 2.0s and put content on them, let them age and build some light link building to them. Web 2.0s pass all kinds of imaginary metrics such as 'Authority' or 'Age' or 'Trust'. They move the needle of KWs almost as well as Private Blog Networks do. The best benefit is these are free, or cheaper if you pay for someone to scrape Web 2.0s for you. No annual fee's for hosting. And you have control over the properties. Their is a slightly higher risk of them going down over a PBN. But by prepping these well, you can mitigate the risk. The benefits are the age the property gives you and authority. Combined with PBN links, a Web 2.0 Network can rank Medium Competition KWs fairly easy. Plus they are extremely cheap to build for a newbie. Unlike a PBN, I advocate building several of these a day. Some will go down when you build these blogs. That is frustrating, I get it. But once the properties age 6 - 12 months, these links have a huge impact on your rankings. Treat this network like Public Blog Networks treat their networks. If your money sites are all hosted on different accounts under different domains, you can link out to more than once site. Why would you? I don't know. If you have several hundred of these aged and build up it will not be hard to just make a new batch for a new site. The biggest issue is this takes planning and execution. Something most people here just do not get. Again, thinking like this is a business, you should plan your projects out and prep to ensure it will be a success. 3. Sustainable Properties - Software Every SEO tool has its place. I am not going to discuss the merits of every option. The key point is this, if you plan on building links and ranking sites, at some point it becomes 'impossible' to keep up with others manually in harder niches. This is where software comes into play. When I first started, I bought GSA, Xrummer, and Senuke 'blasts' as tier three to my properties. How much did it cost me? A GSA blast would be around $10. A Xrummer blast would be around $5. A Senuke blast could range from $5 - $15. I quickly racked up expenses up to $100 per month for my tier two / three when working on only a couple of sites. This was stupid. But I see people doing it every day. Not to knock anyone in the marketplace, but the first day I purchased GSA I could have sold '10K Links for $XX' and made a killing, without knowing anything about SEO. This point is not about that fact. The point is that you will pay for any software ten times over by outsourcing it all. Once you buy these software options, you will see how much more you can do, and automate even simple tasks. Software is not the end all be all of SEO. But you save money in the long run by buying the program and figuring it out. This is only about being smart. 2,000 may seem like a lot to buy Senuke as a lifetime license, but if you spend $150 a month on it and plan on doing SEO for the next 10 years, it suddenly makes more sense. If you have purchased more than five GSA blasts, it suddenly makes more sense to have purchased the program and figured it out. This can be applied to any software or program in SEO / IM, or service. If you find yourself regularly buying Shout outs, it would make more sense to build up your own accounts. Get it? Pulling this all together... SEO is a business, if you like it or not. Before you can make bank, you will have operational costs to get to that point. The difference between people who 'make it' and people who fail can often be boiled down to newbie mistake such as niche selection or KW research. I see something fundamentally different. I see people who 'make it' as those who treat this like a business, do the work, acquire sustainable assets and properties, and research the industry (Or niche) before diving in. I could name of countless 'experts' on this forum who all have sustainable properties and treat SEO like a business. This will not change the mind of most people on this forum. What should change your mind and thinking about SEO being a business is how much you SPEND to get NO RESULTS and how long it takes you to rank a Keyword only to see those results NOT LAST. Do your homework, prepare to rank, and watch the dollars fall into your lap. It is easier than being a stripper.