I'm looking at webmaster.... impressions of a few pages has gone up from 2000--->12,000 over past few months. However, Average position (ranking) has gone down BIG on most of them. For instance, the main keyword ranking was like 12(2nd page) but not it's gone down to 81 (9th page). Normally, what does this mean and what am I doing wrong? I mean, traffic is ok. I use statcounter and everyday's unique visit is around 100.