This has been bugging me for a while. I have a pretty complicated traffic analysis system installed for my sites so I can keep a good track of what's happening. Now from this I know that about 60% of total UVs that this system shows is junk, so when I actually say my site has X number of UVs, I mean the good traffic not included that 60% junk. I never even care for hits. Now when people claim their daily UVs & conversion rate I always raise an eyebrow on their numbers. So my question is what does UV mean to you & when you shoot numbers out of you *** for conversion rate or click rate which UV number do you mean?