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Trademarked Exact Match Domains - What to do with them?

Discussion in 'Black Hat SEO' started by RoscoeT, Apr 13, 2012.

  1. RoscoeT

    RoscoeT Junior Member

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    I've been doing IM for a few years and have made some decent cash doing mostly affiliate sales. My process is usually find some keywords and try and get a related domain name or even exact match domain (EMD). Build a review site or the like.

    A while ago I found what I thought was a gem of a keyword phrase and jumped on 2 exact match domains for the niche.
    These were productA-vs-productB.com and productB-vs-productA.com
    Low competition with 22,000 monthly exact searches and tonnes of potential.

    Stupid me, I never even paused for a second to think that these are trademarked and would certainly get me in trouble with any one of the several affiliate networks I would us them on.

    So, what do do with them? Write them off as $25 loss or what? They get no traffic, have no links or anything. I've done nothing with them.

    I was thinking of tossing them up as doorway pages for a product comparison site. But that seems like a huge waste of time building these up if they're not going to work out.

    Suggestions?
     
  2. Ryna1

    Ryna1 Registered Member

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    They are a long name domains... have you thought of just parking them ?

    I know a guy who has about 20 domains parked and actually makes money from the hosting company that parks them with ads.

    or sell them?

    the problem is that they are not something someone would just type into the address bar because of the "vs" and the "-" .

    Then again, I don't know trademark law... you could look into that and check, or even ask the product manufacturer if it is ok.

    you would not want to waste time and money into it unless you know you won't have to relinquish them.

    Either confirm you can use them, or just dumb them.
     
  3. RoscoeT

    RoscoeT Junior Member

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    The names are expressly against the TOS for my networks.

    The keyword phrase is "producta vs productb" so a domain, even with hyphens should get some traffic based on that alone. I also have a non-hyphenated version.

    People would also be expecting a product review/comparison shopping site when entering that type of search so CTR should be good on a simple review.
     
  4. Ryna1

    Ryna1 Registered Member

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    Well, then . If they cannot be used in any way... then I would bump them/let them expire without renew.

    The full message I wanted to put here would not pass the moderation system. not sure why.

    Anyways, I can pm you my thoughts.

    Basically, use a domain name that is about the type of the product and not the actual name.
     
  5. jlei523

    jlei523 Regular Member

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    Yep, you cannot use trademark names in your domain. If they want, the companies can sue you easily.
     
  6. The_Clarkey

    The_Clarkey Junior Member

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    Chalk it up as a loss, $25 isn't too bad of a loss. I wouldn't want to take the risk of building up a site that can potentially be harmed because of the domain name.
     
  7. RoscoeT

    RoscoeT Junior Member

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    I thought this was Black Hat World. I figured there would be a sneaky method to do something with these.
     
  8. Smart SEO

    Smart SEO Senior Member

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    Im pretty sure you wont get sued. Its like copyright. You can use their name or part of their content for review purposes. And the "vs" in OP's domain suggests that the site is being used as a review of the products. But saying that you are trying to make money out of the review so im not sure if the law is still applicable.