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Tracking Code in Backlinks

Discussion in 'White Hat SEO' started by The Mentalist, Apr 28, 2014.

  1. The Mentalist

    The Mentalist Power Member

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    I use Adwords URL builder to track traffic sent from affiliates on a website. If the backlink they post on their blog or site is the tracking link, does this affect the value of the backlink in anyway?

    For example:
    Is a link like mysite.com/?utm_source=a1&utm_medium=affi&utm_term=ffff&utm_campaign=fffa

    Different from mysite.com?

    If I am getting high quality backlinks I don't want to squander them if tracking IDs affect them in any way.
     
  2. Conor

    Conor Jr. VIP Jr. VIP

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    That's a good question, but I don't think so. Something tells me Google knows how to filter URL parameters.
     
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  3. The Mentalist

    The Mentalist Power Member

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    What I was thinking, I'll keep looking as it's probably buried in their product support somewhere. Thanks
     
  4. validseo

    validseo Power Member

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    My understanding is that Google is a lot more basic than people realize. The URL form that gets linked to gets the PR boost. Alternate URL forms are all considered duplicate pages and the one with the highest PR generally appears in the SERPs.

    So links like the following would accrue PR separately from backlinks even though they are the same page:


    http //www.mysite.com/
    https //www.mysite.com/
    http //mysite.com/
    https //mysite.com/
    http //mysite.com/?var=test
    ...


    which is why it is super important to be very consistent with your URL structure when link building. Yes you can 301 to pass authority, but every layer of redirection counts as a layer of linking and diminishes PR passed to those pages from links.

    The best plan is to be very strict and consistent with your URLs wherever you can be.
     
    Last edited: Apr 28, 2014
  5. The Mentalist

    The Mentalist Power Member

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    An update on this, after looking at my "most linked pages" in webmaster tools none of the most linked pages included the tracking part of the URL, and most of my links should have the tracking in it. So it would appear to me that google disregards the adwords tracking part of the URL, at least when looking at SEO value...