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Totally different results for "city keyword" and "keyword city"

Discussion in 'Black Hat SEO' started by jon_xx_x, Mar 17, 2017.

  1. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

    Nov 15, 2008
    Likes Received:
    I've started to make some good progress for a client after sitting stale for a few months. My keyword is say "Chicago plumber". It's currently ranking #15. But "Plumber Chicago" is ranking #60. Usually when I have keywords like this they are pretty close to each other since they are pretty much interchangeable and for the most part that's how Google sees it.

    I guess I can build more links for "Plumber Chicago", but isn't it a bit weird how big the difference is?