Hey, everyone, I have been a lurker for a while trying to learn from the good folks on this site. While I can't give the URLs of the sites I have just in case a competitor were to look me up, I will give as much background as possible. To be perfectly honest, as the title suggests, I am a complete IM noob, so I am hoping that my journey here will be helpful to others like me. Background Until recently I owned a newspaper that covered half of a populous county in one of the United States. It was a bad deal when I bought it, but I felt I had to try to save people's jobs. We continued printing for 6 months with a readership of about 18k. Printing costs vs. advertising costs vs. other overhead were too much to continue. As a result, I shut down the paper, reduced staff to myself, an office manager and a sales person. We closed the office and went remote working from our respective houses. The newspaper had a website and Facebook page, however they were never really maintained to the level that they should have been. I made the decision to cease all printing and focus on our online and social media endeavors. We have been at that for a little over a month now. Since our demographic is older, we lost a lot of readership going online, but I think we can improve that with SEO, Google News, and offline marketing. Website only gets about 100-200 UVs per day unless there is a big story. We have about 1800 followers on our FB page. The FB page was stuck at around 800 for a couple years, but once I bought the company I spent some money to promote the page on FB itself and got it up to the current 1800. The website generates about $1300 per month in direct advertisement, but has been up to $2500. Money is still tight because there are three staff members, and we're still in the "raising awareness" stage. So there's that. This site is not going away and does require a bit of time to maintain. The CMS we are using is a proprietary one that was contracted before I bought the company. It's clunky, cumbersome to work, and we don't have a whole lot of creative control. It also costs about $325 per month which is ridiculous, and they do not allow me to use Adsense. That contract is up in February 2015, and I do not intend to continue it. I have started building a new site on the WordPress platform with a nice premium theme. I'm spending time populating that with current articles. When the time comes, I'll hire someone to move the site to my own hosting and move forward from there. For the record, I use HostGator (not affiliated) and I use their reseller package so that I can have multiple domains and accounts on one server. So, $25 per month to host all my sites and have full control of them or $325 per month for one site that drives me absolutely bonkers. Trying to think forward, I realized that since we are a local news outlet, our advertisers are limited. We will eventually reach saturation, and we already have some advertiser weariness happening. Therefore, I started a site that is fashion related and targets the specific state in which we reside. I figured that articles on this site would not have to be so locally targeted, we could expand our sales reach to attract advertisers state-wide, and we could attempt some product sales and branding efforts. I have reached out to "boutiques" in the state asking them to send me small write-ups about their shops and some pictures so we can post them on the site. We have had some small but positive response to this. I set up an account on Cafe Press to set up a product store. We are currently designing what is actually going to be on the products. I've been experimenting with ads on WordPress, but end up frustrated pretty often. Can't seem to get flash banners to work very well, but I'm learning more every day. I've also installed Adsense on this site. My Resources I have a salesperson who is a telemarketing machine. She's pretty awesome, but her knowledge about online advertising is limited and she has somewhat of a mental block about it. She makes 30% commission and is worth every penny. I have some credibility thanks to the news site, but that site was small and unknown outside of the local community. The business structure is already set up and accounting is in place on QuickBooks Online so that we are at least somewhat organized. We have some income, but nowhere near enough to be sustainable or to make huge investments into SEO or anything like that. Both sites have Facebook pages. The news site one is described earlier. The fashion one is just started but has 25 followers right now just because of very little cross marketing between the two. The Limitations Funding is low so we don't have investment capital that we would like. Time is an issue. I have a family with 3 children (two of whom have special needs) and a wife who likes me to pay attention to her at least once in awhile. I have little to no knowledge about SEO, backlinking, authority sites, white hat, black hat, how to make use of keywords, etc. Half the jargon used on this forum makes my head spin. I still have to maintain the main news site, which as I mentioned above is time intensive. Goal If we can get to $6000 per month in revenues we would not only be solvent but thriving. That is our 12-month goal. Of course we won't complain if exceed that amount. Within 6 months, I would like to see our $1300 turn into $3000 to $3500 with a blend of direct advertising and Adsense. I plan on adding at least 3-7 articles per week to the fashion site. The news site gets that and more anyway via press releases and high school sports coverage. I'm familiar with fiverr and was looking to buy at least one article per week from there, but all the writing I have seen thus far has seemed very amateurish. I have an aesthetician who will be submitting make-up and skin care articles on a regular basis, but I'm actively looking for a good writer. I'm making use of public domain images from some very good sites that I will share in a follow-up post. Using them, I have no copyrighting issues and the images are pretty fantastic. So, there you have it. I will update at least a couple of times per week to let you know where we are and will share any resources I come across that might be helpful in your own endeavors. Any advice or guidance that any of you would like to give would, of course, be greatly appreciated. Thank you, everyone.