Currently, more and more people are trying to optimize their websites to be at the top of Google or other search engines. Today SEO Positioning is a fundamental tool within Online Marketing strategy. Keep reading so you can learn updates and hints. Not so long ago Mr. Matt Cutts from Google and SEO Team Leader WebSpam thereof, stated in his blog that Penguin 2.0 would come more ornate than ever. The "sensei" search engine "Google" made a small change in the search algorithm. This "variation", which was called Penguin, was conducted based on power has punish websites that had been attacking seo policies. At that time, Google Penguin penalized (and continues to do) millions of web pages that used to frequently carried spam type procedures: Regarding optimization Keywords: Penguin found that many SEO strategies applied "Black Hat" as claimed infringing the algorithm inserts made an exaggerated number of Keywords on websites. Link Building: This is linked to the algorithm; many are getting SEO links from websites with low quality Page Rank. What with usual SEO? The usual SEO needed to change and it will keep evolving. Here are some tips that SEO experts should apply to avoid being a target of the Penguin: Do not argue, content is King: Focus on relevant content, practical. But mostly own autonomous. Promote your content through sites like Facebook, Twitter, Digg, Delicious, among others. This will be helpful for positioning as these improve the network since these sharing is relevant, fresh and in turn you will be gaining links from sites with good Page Rank. Increase Your Traffic. Avoid duplicate content. Say No to Website Optimization. Analyze the number of keywords in your website. Remember: The content should be original and relevant. Focus on creating extremely high quality links. Google intends more naturalness in the content of your website. Not to mention all should be about natural Inbound links. Beware of the "farm" of keywords. Hello Social Networks! Google wants social networks to talk about what you that think that makes your company different. Diversity in your inbound links is a must; this will be more believable to Google.