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Top menu bar with a silo'd site

Discussion in 'White Hat SEO' started by SeanAustin, Sep 22, 2013.

  1. SeanAustin

    SeanAustin Power Member

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    Hey everyone,

    I would love some clarification as I'm pretty lost... I have been researching exactly how to implement a silo architecture on my site but I am very confused when it comes to the top menu.

    If this top menu stays on the top for every single page on the site, wouldn't this mean that every single page on the site is linking to every menu category that is present? If so, then this would completely dilute the silo and render it useless... Right?

    Does a top menu need to be removed in order to silo correctly? And instead, have sort of a side navigation menu that changes based on every page?

    Thanks for the clarification guys.
     
  2. the_demon

    the_demon Jr. Executive VIP

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    Siloing is a very old tactic (like over 8 years old). I would recommend a CSL (Cross-Site-Linking) Strategy. That emphasizes key pages, but focus on a single page may lead to penalty. Stripping a menu may be seen as poor user experience and result in a loss of rankings.

    Example (5 Topic website within same general niche):
    Topic 1
    Topic 2
    Topic 3 <-- [20 sub pages] related to this topic linking back. Utilizing varied long tails and page topics that relate to primary keywords.
    Topic 4
    Topic 5

    Be sure to alter link positioning throughout the content and vary by linking pattern from page to page. Also vary the article length on each page. You want to avoid a content footprint. That is where every single page is a fixed number of words like 500 words per page +/- 10 words. That tells Google that your optimizing to manipulate rankings instead of with user intent in mind.

    *EDIT*
    You can also randomly interlink some or all of the 20 sub pages to build overall theme relevancy scores. Such as listing 1-2 related links per page to the subset pages. Aim for high page to page relevancy. So topics which relate more closely from page to page should be the ones linked. Then funneling all the juice up to the target page.
     
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    Last edited: Sep 22, 2013
  3. SnakePliskin

    SnakePliskin BANNED BANNED

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    I was going to come and explain CSL after reading the OP. I'll second the_demon's suggestion though because that is how my pages are set up.
     
  4. WebDev

    WebDev Regular Member

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    1/ Ironic isn't it that something so old has become more powerful due to Google killing off just about every other technique that worked

    2/ A lot of people will agree with you about user experience (not me) but you are completely wrong about the loss of rankings - it's the complete opposite - but the silo structure must be 100 percent correct - not something that many people can achieve
     
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  5. WebDev

    WebDev Regular Member

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    I always go for a dynamic side menu - but only because of the limited amount of space on a top nav menu

    If you have a top menu bar or a side menu, makes no difference - they must both be dynamic

    If the menu is not dynamic, then it's not a silo site - it's just a bog-standard site like everybody else's
     
  6. the_demon

    the_demon Jr. Executive VIP

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    1. More powerful? No, I wouldn't say that. Unless you have some conclusive evidence split testing. Does it still work, sure, but that doesn't mean that there aren't better tactics out there as I've suggested.

    2. I said it MAY lead to penalty if there is over emphasis. I did not say it will cause a penalty if it's done well.
     
  7. WebDev

    WebDev Regular Member

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    Having had a second look at your original reply to the OP, I see what you are suggesting is actually very similar to a silo site - i.e. theme building and pagerank management

    There are about 16 different ways to make a silo site structure, and when you add in the other variables such as LSI/Non-LSI keyword choice, targeting adsense, targeting affiliate sales, etc. then there are an awful lot of site variations

    This thread is an offshoot of another thread on this forum:
    http://www.blackhatworld.com/blackh...-wordpress-silo-sites-using-free-plugins.html

    The OP has PM'd me about his difficulties with building a specific silo site and this thread is to air his individual concerns, and get second opinions

    Your opinions are of course as valid as mine!
     
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  8. SeanAustin

    SeanAustin Power Member

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    After giving both a SWL and SILO structure some thought, I have decided to go with a SILO structure. Yes, I do feel that user experience will slightly be affected, but I just have a feeling that WebDev is correct, and that it's something old but indeed powerful do to all of the crummy offsite and even on site seo practices that are going on today.

    If anyone else has an opinion, I would love to hear it!
     
  9. Laubster

    Laubster Senior Member Premium Member

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    Don't know what CMS you're on but in WP I just create a custom menu with Home, About, Contact. Whether it's a money site or blog network site, it looks natural and doesn't affect the silo. Cross-interlinking is great too, as is creating min-silos within the overall site (rather than one big one).