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Top 10 Click Through Rates

Discussion in 'Black Hat SEO' started by HighTop123, Feb 8, 2013.

  1. HighTop123

    HighTop123 Junior Member

    Nov 13, 2012
    Likes Received:

    Just doing some research on click through rates as part of a sales pitch for Ad words vs Organic SEO.

    The stats I have found are:
    There is a 3% click through average on paid ads compared to organically being on number 1 = 36.4%, number 2 = 12.5%, number 3 = 9.5%

    The organic results were sourced from this site and verified by this study
    However for paid adds, even though I have read about the 3% click through average many times there is no hard evidence/study backing this up.

    Does anyone have any solid research on click through averages for paid ads?

    Also if anyone has contrary evidence to the organic research I would be happy to see it.