How to become a successful Affiliate Marketer? This is the main question of the affiliate marketers who want to make it big in this business. Despite of the fact that affiliate marketing is thought to be one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. Wise affiliate marketer plans every action and executes it the best way he can. Here is the list of important tools of your success. 1) Your Own Website It should be good, credible and professional looking. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need. 2) Good Content Write relevant and informative articles! Consider this, almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. Good quality content can also help you achieve a higher search engine ranking. 3) Incentives You must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free software, access to exclusive services and other freebies that will be helpful to your prospects. 4) Link Popularity The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important success vehicles in the affiliate marketing world. Attracting people to your site should be the first step you should carry out. Do what is necessary to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must have an aggressive link building campaign. One of the best ways to do this ? at no cost at all ? is by submitting articles as mentioned above, with your website?s link in the resource box. Submit to related e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick them up and post them. You can always explore other ideas and adapt other strategies, which you think might help you become an affiliate marketing success.