So Google decided not to update toolbar PageRank again...but we all know that the PageRank values of every website in Google's index still influence the rankings of websites. Sadly, that data is not accessible by anyone except Google employees. As a result, most internet marketers and SEOs now use link research tools like Ahrefs and Majestic SEO to get an estimate of the authority of domains/urls. I use them too, but there is something better than the metrics those tools use and the estimates they deliver. There is something better than toolbar PageRank as well - and I've been using it for years. It's the organic search traffic the domain/url is currently receiving from Google, and you can find out how much traffic a website receives from Google using Semrush (semrush.com). Basically, any website receiving a good amount of traffic from Google, particularly those targeting high-competition keywords, are: 1. High authority websites. 2. Websites that Google trusts. 3. High quality websites. 4. Websites that you probably need backlinks from. You can get the highest quality backlinks from such websites (those in your niche). So, the next time you want to look for guest posting targets, link outreach targets, etc., employ the method described here. I'm sure you will find it as effective as I do. PS: There are spammy sites ranking high in Google as well and receiving lots of traffic as a result. Just ignore them.