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Too Soon To Open Paid Membership

Discussion in 'Membership Sites' started by motzart, Oct 15, 2013.

  1. motzart

    motzart Power Member

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    Is it ever too soon to open a paid membership section of your site?

    Let's say you know that you will only get 1 or 2 sales for your membership site, because of your traffic levels, and the current size of your following -- wouldn't it be more valuable to give it another year or so to build up your following before creating a paid membership site?
     
  2. analyzeseo

    analyzeseo Newbie

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    I don't think so.. you gotta start somewhere right? and if you're content is worthy people are going to start talking.. which will bring more willing to make that purchase
     
  3. steelballs

    steelballs BANNED BANNED

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    There is more too it than that getting a membership site up and running...

    Time is not an issue really because if the site is set up right and (I know as) I have worked on all the bells n whistles of a membership site that has been under coding for over 12 months...

    Months back I opened it up for a few hours to get a feel of who would join and got between 2 to 3,000 applicants...

    Feel free to contact me for more info as I have put a lot of time into the membership site getting to where it is now, and if I release all that in this post -- well you know what happens!
     
  4. XrumerGeek

    XrumerGeek Registered Member

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    I don't think it's ever too soon, it's more a question of whether you have anything to offer your subscribers to make it worthwhile?

    XRumerGeek
     
  5. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP Premium Member

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    It depends on the type of membership site you have. If it's somehow very member interactive (forum, interactive webinars, small group mentoring, etc.) it might be best to wait a little while, but still you can have fake paid members to encourage activity. In all cases I would say it's best to open up the paid membership right away as if you wait even a month you are going to miss out on a few people that might have upgraded to a paid membership otherwise.

    Free tip of the day: If your membership site doesn't charge monthly, start doing so.
     
  6. harshareddy

    harshareddy Power Member Premium Member

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    I wont start a paid membership site, until i have super sold membership base and complete content on your website, So i think you are right wait while build some great brand, then the fruits of membership website are sweet.
     
  7. BrandingBaw

    BrandingBaw Power Member

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    There is (almost) no point in waiting with launching it. Steelballs already claimed his succes, I can tell you from experience that I experienced the very same thing, success! But as also mentioned by him, you might, more likely will get more work in your hands since your members might demand some stuff from you every now and then.

    It does not matter to a visitor if they see the (paid) membership option today or next week when they come back (IF they come back). If its attractive and your offer looks appealing (more, better, cheaper and/or paid content), why wouldn't they sign up ;)?

    Good luck :)
     
  8. ches

    ches Newbie

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    When I launch my membership officially, I'll be letting my "insiders" in for free, and the first lot of buyers will get in at a "beta" price.

    The reason being is that currently the forum is full of "me", and not people "networking". Not a lot of engagement and interaction (yet) because there is not a lot of members in there and I wasn't selective with my first test group (I invited the people I knew, that don't necessarily have a passion for my niche.. first mistake lol)

    The next thing I will do is launch a WSO and offer the "Beta" membership as a Bonus for my product, mostly as an engagement tactic, they will actually have something to "do & discuss" in the membership community because the buyers have purchased a product that they want to take action on, and the "Beta" membership gives them a place to take action with others who are working on the same thing.

    So *hopefully* the ghost-town forum of me talking to myself will be filled with questions of people that I can help and the challenge areas will be full of people working together to complete their tasks. (I'm pretty confident it will work, but if it doesn't, I'm happy to move to a Private Facebook group and scratch the community for now, even though I spent months building it).

    I've also thought about launching it just for a tiny amount until there is engagement in there ($4.95/mo) - something insignificant to them but will actually build up over time, and the retention rate should be a really long time when the price is so negligible. Which will give me more time to create the big-ticket products, rather than putting pressure on myself to create something that keeps $97/mo members happy. I want them to stay around long enough for me to finish the big kahuna package, the value-giver, the legacy :)

    Hope that gives you some ideas, it depends on your niche as to whether something similar will work for you or not..
     
  9. Gogol

    Gogol Elite Member

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    If you provide great value against that membership then No, else Yes. You can provide some 100% off discount if you want some people to get your product for free but there should be a limit against each of those coupons.
     
  10. MadStacks

    MadStacks BANNED BANNED

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    Depends on the website and what content you are offering for the membership. However I can say if you have great content
    worth the membership then it is never too early to open up the option for paid membership as long as it is slowly growing.