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Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

Discussion in 'White Hat SEO' started by projectx, Mar 18, 2012.

  1. projectx

    projectx Power Member

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    Google?s Matt Cutts announced that Google is working on a search ranking penalty for sites that are ?over-optimized? or ?overly SEO?ed.? read more
     
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  2. pooinmyloo

    pooinmyloo Regular Member

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    This might be a noobish question, but how or by what way do they rank 'great content'? They can't have the manpower to read and rate each site on every niche for the quality of their content.

    And if it's trawled and rated on the content of words to pictures ratio for example, what's stopping someone filling a few pages of their site with 100's of words of constructed gibberish?
     
  3. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    They rate the content because of the signals datas they grabbed for years.

    Many statistics can vouch for the content quality.

    Dealing with OP topic, i believe it will affect the over optimisation "on site wise" if they go on the off-site ground, Google will become a battle field.
     
  4. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    This has been going on since mid January. The newest Panda updates are pretty much based on over optimization.
     
  5. pooinmyloo

    pooinmyloo Regular Member

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    Ah, gotcha. So that shows the importance of always adding fresh content.
     
  6. xtube

    xtube Regular Member

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    So it will be super easy to push of competitors...so from now on optimize your competitors sites instead of your own (that is what it sounds like)
     
  7. bertbaby

    bertbaby Elite Member

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    Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to "level the playing field," Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.

    What assholes. Content quality is so subjective and a bot is going to determine that?
     
  8. kegnum

    kegnum Senior Member

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    They rate great content by the amount of links you get. People tend to push certain KWs as hard as they can using that particular phrase for 50%+ of their anchor text, this is considered over optimization. You need to build as broad of a link portfolio as you can if you want to survives these days.
     
  9. Danny1111

    Danny1111 Elite Member

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    well simply building links only to rank from now on is not the best way

    got to balance that out with more Web 2.0 / PR / Articles

    and then you need a website that gets updates with decent content - probably measured by bounce rate ??

    as it is fairly obvious when people leave your site quickly.
     
  10. futurestic06

    futurestic06 Supreme Member

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    Yeah we all know it and we are concerned about it. :)
    And its not a new news dude :)
     
  11. scorpion896

    scorpion896 Senior Member

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    Just improve content, quit worrying
     
  12. bigwhite

    bigwhite Regular Member

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    Sounds like many changes are to come!
     
  13. Uppa839

    Uppa839 Junior Member

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    Sorry as soon as I read Matt Cutts I stopped reading. Don't bother listening to him, in fact don't bother listening to people like this period. it's pretty much just a scare tactic to drive more traffic, just wish i had thought of it first :p lol. As long as you update your site every month or so with relevant and optimised content you wont be affected.