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Tom Belfort's AMA about SEO/Siloing/PBNs/Link Building 2019+

Discussion in 'Black Hat SEO' started by splishsplash, Aug 14, 2019.

  1. ranga

    ranga Regular Member

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    I tested it on one of my sites, a newer site, but immediately after implementing my traffic went down and it kept going down, after a week I restored the site back from one of my earlier backup and the traffic has started going up again.

    I am now saying this method is bad. I am just saying that either I did not implement it right (which I tried to do best and even buzzed the OP here multiple times to clear my doubts) or I waited too less or something went wrong due to implementation or Google was liking my earlier site structure.

    All in all its been an experience and I learnt not to tinker with structure of a site which is increasing in traffic / impressions unless one hits a plateau.

    Below is my ss of Webmaster Tools

    [​IMG]
     
  2. rokot

    rokot Junior Member

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    And what structure do you have now?
     
  3. ranga

    ranga Regular Member

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    I had basic homepage linking to various posts and categories and posts in categories.
     
  4. Lucifa

    Lucifa Newbie

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    Thanks for AMA.
    I am new in blackhatword.
    Can you tell me how to rank in google any post with in 30min ( Black hat SEO).
    How to rank FORUM post just in 20min fo google 1 page?
    Plz help me.
     
  5. Tishina

    Tishina Jr. VIP Jr. VIP

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    Don't know if you answered this about eCommerce SEO:

    - Does showing associated categories and tags for a product harm your SEO for the given product as it is stuffing the page?

    - I'm thinking about deindexing some of the products that get 0 search traffic as I fear they are competing with each other and because of that none of them can go on page 1. Would that be advisable?
     
  6. roberto dumas

    roberto dumas Junior Member

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    Hi Tom..!
    how do you configure the plugin? .. i can not get the permalink structure (animals/cats/siamese/article-name)
    Thxs in advanced
     
  7. Mark Watson

    Mark Watson Newbie

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    Hi Tom,

    Absolutely helpful thread, so thanks for it.

    I have a question regarding silo. If my site is travel niche related, would you recommend doing the siloing even tho there's been positive incline for the last 10 months of doing SEO?

    Thanks in advance!
     
  8. hoangvinhcbvn

    hoangvinhcbvn Regular Member

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    I'm planning to buy some PBN backlinks for my website.

    If I buy service PBN link on BHW, I should choose services have less client?

    because if services have many clients purchased. there will have a lot of outbound link and have no power,

    Am I right?
     
  9. Ashway

    Ashway Regular Member

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    I am in local niche and want to target keyword like "xxxxxx in city name"
    So is the pbn network which is global can affect my site negatively?

    Wouldnt google find it wierd to see a global site voting for small local niche business which serves only to city specific locals in INDIA

    Thanks in advance.
     
  10. dekhajam

    dekhajam Newbie

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    Hi Tom, thank you very much for the amazing learning resources here!

    How do you apply siloing when locations and multiple categories come into the game?

    Let's say you have ...

    - POI-categories like
    ---- supermarkets
    ---- restaurants
    ---- ...

    -- in different location levels like
    ---- country level,
    ---- state level
    ---- neighbourhood level
    ---- city level


    1.) How about language folders, do they break the structure?

    example.com/language/....

    2.) How would you order the folders? location <> category or category <> location

    example.com/language/location-levels/poi-categories
    or
    example.com/language/poi-categories/location-levels

    3.) What about adding an intent? like delivery or onsite after the language folder?

    4.) How to keep a flat site structure without bursting the silo structure?
    like combining "city-district"

    example.com/en/uk/greater-london-city-of-london/supermarkets

    Sorry for the hypothetical examples, maybe they aren't the best.

    5.) I know you mentioned that you don't offer services any more but can you recommend an expert for detailed questions?
    Overthinking the detail questions again and again without experienced consultation doesn't bring me further.
    It's nearly impossible to find a professional with lot's of experience in this kind of topic :(

    6.) Can you also recommend existing pages with a good location url siloing structure?

    Thanks in advance!
     
  11. Tishina

    Tishina Jr. VIP Jr. VIP

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    Me again.

    Okay, I read the whole thread, some things became clear, others not much.

    However, I'm anxious as I just started my second ecommerce site (I'm still a small dawg but got an idea).

    How would you advise me:

    1. My main categories are about 10 but they cover the whole niche. They all include the same keyword and a variation to it, if you get my thought. Don't think about the example I'm about to give you to illustrate what I mean - say my niche is cats, all the keywords are cat food, cat toys, cat shoes.

    This thread is about information based websites and following your advice would be unadvisable to create the categories with repetitive terms - like cat-food, cat-toys, cat-shoes. However, all my competiors on page one are the same for all these terms but with the exact match url. So I guess with eCommerce this rule is invalid and I can go with mentioning the "main keyword" in all categories with products.

    2. This leads to point two. My first eCommerce site is local and competition isn't very high. I'm ranking all product categories on page one or two. Should I still go with SEO focus with the new site?

    3. Can I put tags in my menu for easier navigation? This wouldn't surely harm my SEO?

    Thanks!
     
    Last edited: Sep 4, 2019
  12. Jason Kimberson

    Jason Kimberson Junior Member

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    are you still taking on clients? I would be interested in a consultation...
     
  13. roberto dumas

    roberto dumas Junior Member

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    Thxs Tom you aportation for us is GOLD.. I have to learn the BASE and Reread X times to digest all this knowledge.
    Thxs again... God Bless You..!
     
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  14. ritafairclough

    ritafairclough Power Member

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    Thanks for giving up your time to do this AMA, much appreciated.

    My question is, do you have a strategy of getting an article listed on the featured snippet? (I'm thinking Amazon "best of" article").

    Thanks!
     
  15. fullwall3t

    fullwall3t Elite Member

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    I have a site with over 130 posts, but there are in way to many different niches to create silo right know. But I have 2-3 topics for which I am thinking I would create page. Where I would write 500 words about that topic and linked out to all 5-10 articles in that niche and the link will be the same as title of that article.
    And this page would have link in menu on homepage. Do you think it would give me some seo boost?

    I would also like to redo this site on expired domain with proper silo. Do tou think it is ok to have in some niches only L1 and L2 and in some even l3? And do I understand it right that the money articles are child posts whoch are in last level, right?
     
  16. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    Don't have a silo called guides. The latter.


    No, your categories are accessed internally only by the plugin that you use on the pages to list posts in that category. Your silos are pages you create, not wordpress category pages.


    All wolves are related. ;)

    Wait 1-2 weeks. Don't be in a hurry. Keep things natural. SEO is a slow game. Enjoy your daily work. Don't aim for super fast results.

    It takes a long time to get good at anything.

    Social media has almost no role in ranking. < 5% influence on ranking.

    your L1a/L2d/L3f/article-name should be in L1a L2d and L3f category.

    It can also be in another L2/L3, like L2b, but try to avoid that unless it really makes sense.

    I don't really like a silo named "performance test". Just laptops/dell is fine. You don't need to go silo-crazy.


    You need to 301 redirect all your old pages to the new ones. Google 301 redirect wordpress

    mysite.com/memes/animal
    mysite.com/memes/wholesome



    $1k/mo is a fair budget.



    If your homepage is ranking and getting good traffic, then definitely don't remove content or move content around.




    Haha..

    You're taking the example a bit too far. It's not that important. The answer isn't a technical one. It can be anything you want depending on your L0 silo(your site).

    It probably wouldn't be household. That's a strange mix.

    It could be insects, dinosaurs..


    Pages for the silos, posts or pages for the child nodes.

    First, you almost certainly did something, or several things wrong.

    In general, 1 week isn't enough time, but that is a steep declining gradient.

    However, I don't recommend changing the structure of a growing website unless you *really* know what you're doing. To be honest even I wouldn't do that. I would recommend some on-page changes like titles/h1's if I didn't like them, but not permalink changes.

    A site that's declining or isn't growing is another matter.

    If your site is growing then it is fine. Job done. It's like you're gaining muscle at the gym on your current plan. Why would you try another plan? Keep doing it until it stops growing.

    If it's not broken don't fix it.

    Out of personal curiosity, you're welcome to pm me the site and tell me the changes you made and I'll give you my opinion. I like to see cases that cause either positive or negative changes. It's the best way to increase knowledge.


    Why are you in such a rush?


    1. Nope, it doesn't.

    2. Deindexing products doesn't sound like a healthy strategy. I would need to analyse your site closer to answer this though.


    If it's on a positive incline, don't touch it. Keep doing what you're doing.


    Anything over 10 OBL isn't recommended in 2019+

    No, global links aren't weird and won't hurt your site.

    This is hard stuff. I would normally sit down and spend several days analysing the niche and talking to the client to come up with a solution to this. I can't answer it here in the thread because there isn't just 1 simple answer. Every case is different.

    The best I can do is offer some guidelines. You have to silo based on what people are searching for. If the bulk of the searches are by location, then you silo by location. If they're by category, then silo by category. You can still have locations within the categories, or categories within the locations.


    I'm not sure what you're asking when you say "should I still go with SEO focus for the new site?"

    Don't put tags in the menu, no. That's messy. Core categories for your ecommerce site. Tags should only be used to filter down on the silo(product category) pages. Like site.com/home-appliances/washing-machines?price=under-100. You don't have "washing machines under $100" in your menu.. That would be super spammy

    Yeah, I take on clients for various projects depending on how busy I am at the time and what the work is. You're welcome to add me on skype: thomas.belfort.me to discuss your needs.



    No, don't link to 5-10 articles from a 500 word article with the same anchor text :) 1-2 internal links and 2-4 external links is what I'd expect from a 500 word article. You can get penguin'd from internal links you know.

    Don't use expired domains. Use aged domains only. And stay away from anything under $500 for a money site. Ideally you want $1k+ for a money site otherwise it's just not worth it.
     
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  17. fullwall3t

    fullwall3t Elite Member

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    Sorry for asking another question. But after you reply I don't understand how you build your l1 and l2. I thought these pages had only 300 words. 20 latest articles and link tree with several links.
     
  18. Mohamad Zidani

    Mohamad Zidani Regular Member

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    - Tactics and strategies that works this day.
    - Best SEO resources to keep leraning.

    Thank you
     
  19. dotunajao2018

    dotunajao2018 Regular Member

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    How do I do silo u are talking about for money site.....entertainment
     
  20. seowarrior008

    seowarrior008 Power Member

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    thanks for education.

    I read ur silo section and have one question confused me.

    I take ur animals example, and u created post categories, animals/dogs, and animals/cats

    then created same silo pages, animals/dogs, and animals/cats, right?

    In this way, would u just create duplicate URLs? saying, while u typing animals/dogs, which one coming up to visitors, posts categories or pages?

    So, I am confused about how to deal with this? 301 redirect category to pages?

    Plz clarify and thanks in advance