Tom Belfort's AMA about SEO/Siloing/PBNs/Link Building 2019+

Do you think the google update(june 2019 and later) is about content quality or baclink..?

There's been so many updates over the past year. I couldn't say specifically what each of them was about. Just continual changes in Google. The way I personally do sites and backlink them I've never been hit by an update. You just need to stay ahead of the game and do sites the right way as I've described in my many threads.

How to find niche relevant and profitable auction domains?

GoDaddy auctions, dynadot auctions, namecheap auctions, namesilo auctions.. There are many auction houses. Google them, sign up, get yourself a copy of domcop, majestic and ahrefs, and start bidding.
 
If you've got a page "best laptops" and you're also page 1 for "best budget laptops", then you would definitely create another article best budget laptops, and add an internal link from your best laptops article with a topical anchor like "laptop on a budget" or "reviews of budget laptops".

That's precisely the answer I was looking for :) Thank you for that :cool:

One last question, I am inclining to choose between Astra theme (pricey) and Generatepress. I am quite proficient with Wordpress and after I've run some tests I see that Astra has a little more speed than GP so I am inclining towards Astra. Any recommendation?
 
That's precisely the answer I was looking for :) Thank you for that :cool:

One last question, I am inclining to choose between Astra theme (pricey) and Generatepress. I am quite proficient with Wordpress and after I've run some tests I see that Astra has a little more speed than GP so I am inclining towards Astra. Any recommendation?

A decision on a theme won't have any bearing on your ability to rank.
 
A decision on a theme won't have any bearing on your ability to rank.
I think it will influence a bit the click-through rate. A slow-loading website will increase the bounce rate higher than a website that loads fast and is optimized and everything runs smooth and on point
 
I think it will influence a bit the click-through rate. A slow-loading website will increase the bounce rate higher than a website that loads fast and is optimized and everything runs smooth and on point

Your site loading time is influenced by your hosting and using optimization plugins, especially image optimization.

One theme isn't going to be significantly faster than another. It's more related to what kind of site you have. A full fledged shopping cart with lots of plugins is going to be slower than a blog.
 
Yes, how many affiliate links is too many?
Can I have an article reviewing 15-20 products, with links to each product both in text and in the comparison table (that means 30-40 links overall)? Provided that all the links are n0f0llow.
 
I mean how you decide profitable domains.
Steps you follow to check best auction domains that you buy?


There's been so many updates over the past year. I couldn't say specifically what each of them was about. Just continual changes in Google. The way I personally do sites and backlink them I've never been hit by an update. You just need to stay ahead of the game and do sites the right way as I've described in my many threads.



GoDaddy auctions, dynadot auctions, namecheap auctions, namesilo auctions.. There are many auction houses. Google them, sign up, get yourself a copy of domcop, majestic and ahrefs, and start bidding.
 
I missed the example site that was set up a while ago and I'm really struggling with the structure and how to interlink them. I haven't touched WordPress in a good few years so I'm behind the times on a lot of the setup configurations and these internal categories etc. I created an artificial structure below to see if it's correct or not and I have some questions.

1. Are these "Reviews / Comparisons / Buyers Guides" actually physical pages or are they just all sections of one page? I believe they are separate pages based on some of the linking structures I have seen here but I just wanted to double-check because it seems like there would be a lot of duplicated content contained in each page as the review will surely contain some of the same info that comparisons/buyers guide has.

2. Do we place the articles in the silos we want to rank for? e.g. "Best fitness Watches for Runners" could surely be placed in a silo called "Wearables" or a Silo called "Running" and I am guessing it wouldn't be a good idea to place it in both unless WordPress has a feature to place it in 2 places without making it duplicated content.

3. When people refer to the money page what do they mean? is that totally separate from the pages listed in the picture below? or is it just another word for the branch that has the affiliate links on it?

4. Do we place the affiliate links on the comparison, review, and buyers guide branches or is it just one / none of them?

5. Do you know of any youtube videos that follow/explain your ideal structure quite well that I could watch?

Sorry for the silly questions but the more I read the more confusing it gets and I was searching certain keywords on google for websites ranking in the top 10 (not big authority sites) and they all seem to structure things differently

upload_2020-2-12_12-45-7.png

Thanks for your time.
 
Do you recommend to make the articles like blog pages or just simple pages (for easy silo between them)?
 
Hey thanks for the ama, I have a question.
My teacher has a YouTube channel where he post a lot of videos related to maths and physics . I was thinking if I transcribe those videos into article and post it on my site(using onpage seo and some backlinks , also check for plagiarism ) , can I rank for those keywords ? It's unique content and very high quality. What do you think ?
 
Hi Tom, I've few (Noob) questions for you:

1) Why PBN's don't rank high on search engines? If they're already having strong links, why do they just don't rank on Google?

2) Why does PBN sellers don't provide reports? Suppose if I discover my competitor's PBN and report that to Google then I don't think those guys at Google would even look into it. Would they? Secondly, what's the point in hiding report if one can simply track those links in Google Search Console?

Cheers!
 
Are too many outbound links bad for SEO?

Nope. Outbound links actually have a positive effect. Obviously don't add ridiculous amounts. Just make it natural.

Yes, how many affiliate links is too many?
Can I have an article reviewing 15-20 products, with links to each product both in text and in the comparison table (that means 30-40 links overall)? Provided that all the links are n0f0llow.

1 affiliate link per product. You don't need more. You don't have to throw it in people's faces. If they want to buy the product, they will find the big colored button called "Check Price" or similar.

I mean how you decide profitable domains.
Steps you follow to check best auction domains that you buy?

I don't have steps. I make a judgement call based on a huge number of factors, but it mostly comes down to RDs, number of contextual links, quality of contextual links, and quality of links. I'll take a domain with a few mid level contextuals, or I'll take one with a few non-contextuals from strong domains. It also depends on those non-contextuals. It's very complicated and it's more of an art than a science.

I missed the example site that was set up a while ago and I'm really struggling with the structure and how to interlink them. I haven't touched WordPress in a good few years so I'm behind the times on a lot of the setup configurations and these internal categories etc. I created an artificial structure below to see if it's correct or not and I have some questions.

1. Are these "Reviews / Comparisons / Buyers Guides" actually physical pages or are they just all sections of one page? I believe they are separate pages based on some of the linking structures I have seen here but I just wanted to double-check because it seems like there would be a lot of duplicated content contained in each page as the review will surely contain some of the same info that comparisons/buyers guide has.

2. Do we place the articles in the silos we want to rank for? e.g. "Best fitness Watches for Runners" could surely be placed in a silo called "Wearables" or a Silo called "Running" and I am guessing it wouldn't be a good idea to place it in both unless WordPress has a feature to place it in 2 places without making it duplicated content.

3. When people refer to the money page what do they mean? is that totally separate from the pages listed in the picture below? or is it just another word for the branch that has the affiliate links on it?

4. Do we place the affiliate links on the comparison, review, and buyers guide branches or is it just one / none of them?

5. Do you know of any youtube videos that follow/explain your ideal structure quite well that I could watch?

Sorry for the silly questions but the more I read the more confusing it gets and I was searching certain keywords on google for websites ranking in the top 10 (not big authority sites) and they all seem to structure things differently

View attachment 127699

Thanks for your time.

1. They can be in the 1 article or separate. They're just used as examples. Don't over-complicate this. Siloing isn't that complex. Decide on topics, create content around those topics, structre it physically site.com/topic1/subtopic/article, and virtually topic 1 contains all articles in topic1/subtopic1, topic1/subtopic2, and topic1/subtopic1 contains all articles in that. Job done. Simple. That's siloing.

2. Silos aren't meant to be ranked. They're just a way to build topical relevance. If you have a site with a silo running, and wearables, then something has gone very very wrong. This is the problem. People create this awful fictional examples that don't exist in the real world, then get confused about how to implement them. Just keep it simple.

3. Money page is a page that is monetized.

4. In the review. I don't use tables anymore. I have 1 affiliate link per product inside each review.

5. None. Just set it up. You'll just waste weeks, months, years. Set up 1, make some money, learn from it and set up your next. Just get it done.


Do you recommend to make the articles like blog pages or just simple pages (for easy silo between them)?

I don't know what the difference between a blog page and a simple page is. Make your articles like articles. None of this complexity means anything. Many of you think that if you make 1 little tiny thing wrong you're going to fail at siloing.


Hi Tom, I've few (Noob) questions for you:

1) Why PBN's don't rank high on search engines? If they're already having strong links, why do they just don't rank on Google?

2) Why does PBN sellers don't provide reports? Suppose if I discover my competitor's PBN and report that to Google then I don't think those guys at Google would even look into it. Would they? Secondly, what's the point in hiding report if one can simply track those links in Google Search Console?

Cheers!


1. Try and rank a site with a few general, untargeted 500 word articles and see how you get on. :)

2. Not all links show up in the search console. Many sites have 1000's of links, 100's of RDs and on top of that are buying multiple link packages. If you actually prepare a FULL report, with all your links, you are giving away your network to everyone, including all your client's sites. Awful awful idea.
 
1 affiliate link per product. You don't need more. You don't have to throw it in people's faces. If they want to buy the product, they will find the big colored button called "Check Price" or similar.

I use EasyAzon. For each product, the image has an affiliate link. I will also add affiliate link to "Check Price" button below the image.. If I'm reviewing 10 products per post, that is 20 affiliate links. Some people even have like 3 links for each product. I have always felt this is not good but I don't know any other way to do it, unless I won't be using product image or the CTA button
 
I use EasyAzon. For each product, the image has an affiliate link. I will also add affiliate link to "Check Price" button below the image.. If I'm reviewing 10 products per post, that is 20 affiliate links. Some people even have like 3 links for each product. I have always felt this is not good but I don't know any other way to do it, unless I won't be using product image or the CTA button

What's the point of putting an affiliate link in the image. You double your number of affiliate links.

Do you think someone who wants to check the price/buy is not going to see the button, but will know to click the image? It's just a complete waste.
 
What's the point of putting an affiliate link in the image. You double your number of affiliate links.

Do you think someone who wants to check the price/buy is not going to see the button, but will know to click the image? It's just a complete waste.
I was following some guru advice I learnt early on the internet. I saw many articles on ProBlogger recommending that. They say people naturally click on images.

EDIT: I also think it's a good idea with Amazon affiliate. Just get the people to Amazon. Even if they don't buy the product you recommend, you'll still earn a commission on any purchase they make.
 
1 affiliate link per product. You don't need more. You don't have to throw it in people's faces. If they want to buy the product, they will find the big colored button called "Check Price" or similar.
Thank you!
Do you mean that there is no point in making a comparison table?
 
I was following some guru advice I learnt early on the internet. I saw many articles on ProBlogger recommending that. They say people naturally click on images.

EDIT: I also think it's a good idea with Amazon affiliate. Just get the people to Amazon. Even if they don't buy the product you recommend, you'll still earn a commission on any purchase they make.

Best of luck with it.


Thank you!
Do you mean that there is no point in making a comparison table?

Yes, I don't use them anymore. You can if you want.
 
How would you silo/structure a webshop with +50000 products (from tv's to lamps and bbq's) and if you didn't have proper/relevant categories available?

I just have the name and the price.
 
How would you silo/structure a webshop with +50000 products (from tv's to lamps and bbq's) and if you didn't have proper/relevant categories available?

I just have the name and the price.

That's unanswerable I'm afraid.

That's a question that proposes an entire on-going project.
 
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