Tom Belfort's AMA about SEO/Siloing/PBNs/Link Building 2019+

Wondering if any of your websites got hit by recent google update? And what's your opinion about it
 
Wondering if any of your websites got hit by recent google update? And what's your opinion about it


Nothing I work on got hit.

My opinion is that they've implemented new AI and that's why everything is bouncing around. If this is the case then an AI like that would only be able to learn so much from past data. It would really need to just go live and learn based on real time results.
 
Hey there, I am a fresh start with SEO, I've scanned your thread and I didn't found the answer to this, maybe it was answered and I've missed it, if you remember that you've answered it just tell me and I will search it again.

If I found 2 kws e.g.:
best drawing pens - 150 monthly volume, kd 8
and
best drawing pens under 100 - 100 monthly volume kd 0

1. Is it ok to make 2 different pages for those 2 kws (unique particularly content of course) ? Will Google consider that it's no need for 2 pages and will rank only one of them (randomly chosen)?
2. If I choose to go with the second kw: "best drawing pens under 100" would "best drawing pens" will be ranked automatically so no need to create a separate page since the traffic will come from both of kws?

PS Thanks for such a comprehensive AMA, you're killin' it!
 
Hey there, I am a fresh start with SEO, I've scanned your thread and I didn't found the answer to this, maybe it was answered and I've missed it, if you remember that you've answered it just tell me and I will search it again.

If I found 2 kws e.g.:
best drawing pens - 150 monthly volume, kd 8
and
best drawing pens under 100 - 100 monthly volume kd 0

1. Is it ok to make 2 different pages for those 2 kws (unique particularly content of course) ? Will Google consider that it's no need for 2 pages and will rank only one of them (randomly chosen)?
2. If I choose to go with the second kw: "best drawing pens under 100" would "best drawing pens" will be ranked automatically so no need to create a separate page since the traffic will come from both of kws?

PS Thanks for such a comprehensive AMA, you're killin' it!

They're completely separate user intents. If you're looking for the best drawing pens under $100, it's totally different than someone looking for the best pens.

Like imagine, you want to find the best porsche under $10k and someone else wants to find the best porsche. It's completely separate.

But I wouldn't bother with "best drawing pens". Those kind of keywords are higher comp. Stick with the best X for Y, best X under Y, best X over Y, best X for Y Z etc. Far more profitable and there's plenty of them.
 
They're completely separate user intents. If you're looking for the best drawing pens under $100, it's totally different than someone looking for the best pens.

Like imagine, you want to find the best porsche under $10k and someone else wants to find the best porsche. It's completely separate.

But I wouldn't bother with "best drawing pens". Those kind of keywords are higher comp. Stick with the best X for Y, best X under Y, best X over Y, best X for Y Z etc. Far more profitable and there's plenty of them.

That makes sense, but I thought the G will implicitly rank one because of the other.

Aside from that, if you have 2 iterations like: best drawing pens and best pens for drawing is better to go with the kw that has the highest volume right? No need to make 2 separate pages since these 2 kws have the exact (approx.) user intent right?!?

PS I am not using those kws they are just some examples that match some of my research.
 
That makes sense, but I thought the G will implicitly rank one because of the other.

Aside from that, if you have 2 iterations like: best drawing pens and best pens for drawing is better to go with the kw that has the highest volume right? No need to make 2 separate pages since these 2 kws have the exact (approx.) user intent right?!?

PS I am not using those kws they are just some examples that match some of my research.

Oh, no, not for a long long time. If they couldn't tell the difference between "best laptop" and "best laptop under 300" then it would still be a pretty basic search engine. The user intents are massively different.

best car for fat people is not the same as best car for women, best car for young drivers, best car for old people, best car for fat old people(lol).

As long as there's separate user intent.

Yeah, THAT is where you'd have problems, having 2 separate pages for "best drawing pens" and "best pens for drawing". User intent is *exactly* the same. It doesn't matter what you go for in the title. Google won't give preference just because of the title.

Google "toaster reviews". no 1 is "7 best toasters 2020 - Reviews of top rated bread toasters". and no 2 is "the best toaster for 2020 | reviews by wirecutter". They'll rank you based on your overall user intent matching. They don't deal with keywords. They deal with user intent and match groups of keywords to that. If your article matches the user intent they'll push you higher for those groups of keywords.
 
Hey man, would you mind checking out my recent post? Nobody has been able to provide an answer, not even google support. I lost my whole business by this problem :/

https://www.blackhatworld.com/seo/weird-indexation-issue.1200080/#post-12872502
 
Hey man, would you mind checking out my recent post? Nobody has been able to provide an answer, not even google support. I lost my whole business by this problem :/

https://www.blackhatworld.com/seo/weird-indexation-issue.1200080/#post-12872502

Mate, that is wrong thread :)

There was Google update at the end of december. And there is a 100 pages thread going on on this forum. Not sure if you aware of this. A lot of people facing this problem. So you are not alone.
 
There's nowhere near enough information for me to diagnose. There's also a lot of google updates/craziness recently. I wouldn't be able to provide a concrete answer beyond that you were hit by the mid dec update.
Could I maybe send you my domain name in private? Sorry for bothering you but it would be great if you maybe have some time to check, like a couple minutes
 
Could I maybe send you my domain name in private? Sorry for bothering you but it would be great if you maybe have some time to check, like a couple minutes

Sure, I can take a quick look, but I'm not promising anything. Google is wacky lately and they're making changes all the time.
 
splishsplash Could you please shed some light how do you go about info articles?

After recent gogole update I started to believe that info articles are kinda important part of the website even if they don't bring any money..

So,
Do you really care if they rank or not?
I you don't, do you still look at the first page of google results to check how lenghty they are and try to mach word count? Or all your info articles are the same lenght, just a filler content
Whats the typical info/money articles ratio?
 
splishsplash Could you please shed some light how do you go about info articles?

After recent gogole update I started to believe that info articles are kinda important part of the website even if they don't bring any money..

So,
Do you really care if they rank or not?
I you don't, do you still look at the first page of google results to check how lenghty they are and try to mach word count? Or all your info articles are the same lenght, just a filler content
Whats the typical info/money articles ratio?


You don't need filler content.

Info articles are ok, but make sure they are within your topic. Don't just create random junk content.

And still aim to create good long content. Don't post 500-600 word stuff to money sites.

Ratios don't exist. There's no simple formula that works and if you deviate you won't rank.

Make good, useful content. 1000 words minimum generally. A 3000 word guide(non-money) is better than 5x600 word filler articles.
 
Google "toaster reviews". no 1 is "7 best toasters 2020 - Reviews of top rated bread toasters". and no 2 is "the best toaster for 2020 | reviews by wirecutter". They'll rank you based on your overall user intent matching. They don't deal with keywords. They deal with user intent and match groups of keywords to that. If your article matches the user intent they'll push you higher for those groups of keywords.

Ok, but what if I publish an article for the best toaster and after a while when I check I see that I am ranking also with this article for the best bread toaster even if I don't want to. In this case, is it redundant to publish another article for the best bread toaster ?
 
Ok, but what if I publish an article for the best toaster and after a while when I check I see that I am ranking also with this article for the best bread toaster even if I don't want to. In this case, is it redundant to publish another article for the best bread toaster ?

Your example doesn't make sense, because the user intent for "best bread toasters" is the same as "best toaster". What else are you going to toast with a toaster?

You are over-thinking this. Why wouldn't you want to rank for something? If you are ranking for something that isn't relevant and you hit the top 7, then you'll naturally move off when your bounce rate is dire. That's how Google adjusts. Likewise, if you're at 5-7 and you get an unusually high amount of clicks, google will move you up a bit. They adjust based on ctr/bounce rate. This helps to match user intent with content.

If you've got a page "best laptops" and you're also page 1 for "best budget laptops", then you would definitely create another article best budget laptops, and add an internal link from your best laptops article with a topical anchor like "laptop on a budget" or "reviews of budget laptops".
 
If you've got a page "best laptops" and you're also page 1 for "best budget laptops", then you would definitely create another article best budget laptops, and add an internal link from your best laptops article with a topical anchor like "laptop on a budget" or "reviews of budget laptops".

Wouldn't you go with exact mach in this onpage anchor situation? Why?
 
My blogs have been tanked by google update since June 2019.

What's your advice to fix my blogs that have been hit by google algorithm update?

Thanks..
 
Wouldn't you go with exact mach in this onpage anchor situation? Why?

Because internal anchors still count towards penguin. I don't like to hammer optimization. Google doesn't need it.

My blogs have been tanked by google update since June 2019.

What's your advice to fix my blogs that have been hit by google algorithm update?

Thanks..


This is like calling up a mechanic and saying "My car has broken down, what's your advice to fix it?"

Really, if they've been tanked for that long, the best advice is to move on to other projects.
 
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