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To use or not to use bold letters for the keywords?

Discussion in 'White Hat SEO' started by al_pacino, May 1, 2011.

  1. al_pacino

    al_pacino Junior Member

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    I have 5 keywords (long tail) which I used for my website content. I used each one for 2 times around each 100 words. Now, I heard that if you write with bold letters everytime a keyword is used, you can get a better rank from Google for them. In other words, I heard that this is a on-site SEO tehnique. But, on the other hand, having all the keywords written with bold fonts on all the pages, can be a bad thing for those who actually are trying to read that text content. So...I really don't know what to do... Should I use the bold letter for my keywords or not?
     
  2. blackhit

    blackhit Super Moderator Staff Member Jr. VIP Premium Member

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    Just bold it once in the 1st paragraph.

    Use the <strong> tag, not the <bold> tag.
    If you're using Wordpress it uses <strong> by default.
     
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