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To Those Who Run Their Own SEO Companies...

Discussion in 'White Hat SEO' started by lumien, May 11, 2010.

  1. lumien

    lumien Junior Member

    Jun 24, 2009
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    I am starting an SEO company, and everything is rolling along but I was curious what the "industry standard" is for the following topics:

    What is your normal contract period? I have seem 12 months and 6 months.

    I know that everybody charges based upon the competition of keywords. Do you tell your customers that they will reach page 1 of Google in 6 months, and then set them up on a monthly plan that will get them there? Or do you just state that you can't make any guarantees due to Google's black box algorithm, and just try and charge as much as their budget will allow and give them the # of links accordingly?

    Do you let your customers know how many bookmarks, submissions, articles, etc... that they will get per month, or do you keep that hush hush and just give them enough to hit the goal that you both agree upon?

    Once you have achieved your goal for their web page, do you keep charging the same amount each month for the same keywords, do you change the keywords you are trying to rank for and keep the price the same, or do you charge them a less expensive "maintenance fee" to keep the site ranking?

    Do you make any type of guarantee that the customer will rank on the first page for a certain percentage of their keywords? Like saying that %25 of the keywords will rank (of course you would choose easy keywords for this).

    Looking around at other seo company prices, it seems that if you wanted to rank against competition that already had 15k to 20k links (which I see as the low end of things) that most seo companies would be charging the customer between $1k and $2k per month for roughly 1500 to 2000 backlinks per month (meaning they would rank with their competition in 7 to 12 months if starting with 0 backlinks). Do you get a lot of rejections when you pitch your price - with the customer seeing it as way too much money to spend per month and such a "long time" to get ranked? Or do I have my price per link totally outta wack and the customer should be getting more than 1500-2000 backlinks per month for $1-2k?

    When you are building backlinks, do you build them directly to the customers website, or do you build them to one of your domains and then do a 301 redirect to the customers website (allowing you to turn the link juice on and off - like if they stop paying)? This seems like a blackhat thing to do, but I thought I would ask.

    OK, any answers to these questions would be greatly appreciated. Like I said, everything is rolling but I have this worry in the back of my mind that my pricing is way off. I don't want to screw the customer as I want this to be a whitehat business.


  2. mrxinbollywood

    mrxinbollywood Elite Member

    Sep 15, 2008
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    100 feet under symetry
    all prices varying from client to client. usually all SEO firms said their client that within 6 months they will bring their website to 1st page of Google on certain keywords.
  3. designsonline

    designsonline Power Member

    Jan 22, 2009
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    I offer clients a month by month service at a higher rate to "Test Out" my service, then contracts of 3 months, 6 months or 12 months.
  4. andriax

    andriax Newbie

    Nov 6, 2008
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    If you know your SEO ... then try this brave method...

    If you are good enough they will pay up front ... Start with an easy task and get £75 for doing it within 2 weeks. Once you've achieved your first task, then provide a variety of options and prices ... of course say upon receipt of payment I can start the work.

    It makes doing it part time easier than commitment.

    Trouble with being good at SEO nobody passes your name on ... they keep it to themselves
  5. darkfury

    darkfury Regular Member

    Oct 23, 2008
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    Depending on the clients package we guarantee 3+ top 10 positions within 3 months or money back.

    We decline a lot of orders due to the keywords being too competitive. When meeting guarantees and struggling to get the positions promised, we focus on "regional" keywords as are they are immensely easier to achieve.
  6. CenTex Hosting

    CenTex Hosting Jr. VIP Jr. VIP

    Nov 8, 2009
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    Austin, TX
    Home Page:
    I do a 12 month contact with my Customers. I researched the other seo companies here and they charge out of this world pricing so I am able to still charge a great price but beat them by a ton.

    I sit down with our customers and go over the key terms they want and then i give them my ideas of whats going to work best.

    I never tell them that they will be on the first page. I just say to the top of the web. But 9 times out of 10 they will be on the first page.

    I also send a customer a report before we start showing where they are now. so once i get started I can show that yes things are being done and they are moving up on the web.

  7. facebookdude

    facebookdude Elite Member

    Feb 28, 2010
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    Wow, a lot of great info here. Got me thinking about starting my own :D its all about the workers and keeping them on task I would imagine.
  8. summertime1

    summertime1 Junior Member

    Jun 11, 2010
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    Where do you get the majority of links from? Do you build up your own satellite sites an use them to put up your clients backlinks or do you also use "one-way" backlinks from article directories, social bookmarks, etc.. Sure, they are kinda for free, but u have no control over them if your client stops using ur service...

    Do you use link rental as well?
  9. corvettespeeder

    corvettespeeder Regular Member

    Aug 19, 2009
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    I run a very successful seo company. I cater to mostly offline clients and I do offer guarantees. I am going to start offering my services on some forums as well because I can handle a pretty large list of clients. My goal is to get at least 100 clients that pay me every month so it is going to take some pretty good marketing to ramp up.
  10. ozzke

    ozzke Regular Member

    Mar 6, 2010
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    SEM Consultant ;)
    in a galaxy far far away from here
    Home Page:
    A lot of great info thanks, I'm currently working for an employer but I want to start getting my own clients. I'm still not sure if I should take that risk at this time..