I have an exact match domain for a local directory site I have started making. The domain matches an exact search that tourists use the most for my hometown when looking for things to do and places to see. However, although I don't have the exact match domain for it, I see an opening for a general directory not only targeting tourists, but everybody in my city. How important is the exact match domain for ranking on a specific search, especially locally? Should I go broad or match the search term and stick to tourists?