1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

To exact match or not to exact match? That is the question

Discussion in 'Black Hat SEO' started by Affiliate X, Jan 28, 2012.

  1. Affiliate X

    Affiliate X BANNED BANNED

    Joined:
    Dec 5, 2011
    Messages:
    113
    Likes Received:
    15
    I have an exact match domain for a local directory site I have started making. The domain matches an exact search that tourists use the most for my hometown when looking for things to do and places to see.

    However, although I don't have the exact match domain for it, I see an opening for a general directory not only targeting tourists, but everybody in my city. How important is the exact match domain for ranking on a specific search, especially locally? Should I go broad or match the search term and stick to tourists?
     
  2. MKelly

    MKelly Regular Member

    Joined:
    Aug 27, 2010
    Messages:
    233
    Likes Received:
    117
    Location:
    UK
    I'd go for whichever one sounds the coolest, is the shortest and most memorable.

    Exact match domains don't have the weight they used to.
     
  3. blackhat-dudette

    blackhat-dudette Regular Member

    Joined:
    Mar 12, 2010
    Messages:
    313
    Likes Received:
    193
    Occupation:
    Freelance internet marketing expert
    Location:
    UK
    Home Page:
    The advice I give my clients is always register the emd as it is better to have it and not need it, than need it and not have it.

    I will then tell them to register a "vanity" url, used for marketing so business cards etc. This one needs to be short and memorable. Then I just 301 the vanity url onto the emd so we get the best of both worlds!

    BHD x
     
    • Thanks Thanks x 1
  4. MKelly

    MKelly Regular Member

    Joined:
    Aug 27, 2010
    Messages:
    233
    Likes Received:
    117
    Location:
    UK
    Hell yes, get both if you can, it helps lock down the niche.