To exact match or not to exact match? That is the question

Discussion in 'Black Hat SEO' started by Affiliate X, Jan 28, 2012.

  1. Affiliate X

    Affiliate X BANNED BANNED

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    I have an exact match domain for a local directory site I have started making. The domain matches an exact search that tourists use the most for my hometown when looking for things to do and places to see.

    However, although I don't have the exact match domain for it, I see an opening for a general directory not only targeting tourists, but everybody in my city. How important is the exact match domain for ranking on a specific search, especially locally? Should I go broad or match the search term and stick to tourists?
     
  2. MKelly

    MKelly Regular Member

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    I'd go for whichever one sounds the coolest, is the shortest and most memorable.

    Exact match domains don't have the weight they used to.
     
  3. blackhat-dudette

    blackhat-dudette Regular Member

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    The advice I give my clients is always register the emd as it is better to have it and not need it, than need it and not have it.

    I will then tell them to register a "vanity" url, used for marketing so business cards etc. This one needs to be short and memorable. Then I just 301 the vanity url onto the emd so we get the best of both worlds!

    BHD x
     
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  4. MKelly

    MKelly Regular Member

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    Hell yes, get both if you can, it helps lock down the niche.