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To embed or not to embed someone else's website's URL on your content?

Discussion in 'White Hat SEO' started by ContentWriter, Sep 9, 2016.

  1. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    I write articles. I have clients who require me to embed the links of my resources on the article itself whenever possible. I also have clients who do not want to embed the links of other people's websites at their expense, which makes sense to me.

    If my memory serves me right, I heard in one of the Google Webmasters' videos that they recommend linking to your references on your article. The thing is, they get free links at your expense. I guess it does not make any difference if those are popular sites already, but what if they're not that popular?

    What's your stand on this? To embed or not to embed someone else's website's URL on the content that you have paid for?
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    I think its sensible. Of course yes you are going to give them free links but who cares - share the love. I would normally avoid linking to any one who I was competing with directly for my target keywords on that page but aside from that I think its important to reference relevant sites.

    I beleive maybe that google maps out relationships between sites both inbound and outbound and uses that to determine relevance of content - for example if you have a 10,000 word article on cars but you dont reference any websites that Google knows are authoritive on that subject it might give the article less credit because it is isolated from other information in that niche.
     
  3. patriotnews

    patriotnews Senior Member

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    I think part of it is also the site.
    When I build a MNS I want all link juice to flow to me, and STOP. I don't link out to other pages, I no-follow all affiliate links. I want to be the end of the line.
    I am building an authority site, and link out when ever I need to and don't worry about "link juice" leaving my site. My goal is to eventually be a go to site, a hub of resources, so I will need outbound links, as resource lists, for more information, and to provide credibility when needed.

    Let's say I post a first aid guide on my site, no links, no references.
    Let's say I post a first aid guide to my site, with links to webMD, various hospital's blogs, American Heart Association, etc... When referencing specific ailments/treatments. I also provide a download link for a free printable pocket first aid guide from the Red Cross.
    Sure the first one may keep all my "link juice" on my site, but the 2nd example, that one will gain organic links, it will garner shares, it shows an authority on the subject and backs up it's claims.

    Part of it depends on your end game, part on your total site strategy.
     
  4. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    That makes sense, Dave. I'll just follow my client's personal requirement.
     
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  5. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    It sounds like you're taking care of the SEO needs of your sites in-house, patriotnews. Have you ever thought of offering SEO services?
     
  6. patriotnews

    patriotnews Senior Member

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    I outsource 99% of everything, from content to link building.
    My long content(say 3,000+ words, is usually bought in 2 orders of 1500, or 3 of 1000, then I put it together. Otherwise, I just outsource.
     
  7. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    I see. I hope, one day, we would work together in one way or another. :)