i work damn hard using only white hat techniques to improve my ecommerce site. Two of my biggest competitors are also doing the same, probably because they have millions at stake. But there is one competitor that's using way too many black hat techniques plus hiring peeps to trash my site and I'm sure others. Problem is, his techniques are working. He's ranking 1-3 for major keywords, his page rank is going up, mine isnt. I can't afford to do these same things, because with my luck, i'd get caught. but now he's messing with my site and stealing traffic. any ideas on how to handle that? you can't exactly call up google and yahoo and be a rat, can you? I don't think they care to do anything unless it has to do with paid advertising.