Version 22 Ceaseless Google came out with the update of iOS and now you need not juggle between the applications. Wanna see a video? Check it out in the newsfeed. Wanna know the rates of the hotel? It will be shown in the newsfeed without navigating to the hotel site. Isn’t that sounding great? How do it affect SEO –Honestly we don’t not have answer for that now but we will be with our answer soon after breaking our heads hard and making our body caffeine center. Metrics goof up of Facebook With 1.79 billion active users every month Facebook is the most popular forum for the marketers and advisors. However ,Facebook disappointed its customers by the goof ups in its metrics though it later claimed that it will work on improving the metrics. September 2016: Miscalculation of average viewing time for videos TWO years. Ouch, it hurts .FB claimed that the error had nothing to do with billing. That’s everything to upset a marketer ,Facebook! November 2016: Miscalculations on the video views, page insights, time spent on instant articles and referral metrics. Both the cases were admitted and now being looked into to solve the bugs. All the marketers out there, do your math right! OK Google ! Following the leader Apple in the assistant arena , Google Assistant will now be integrated in set top boxes and TV just like Siri who made herself comfortable in dining rooms with Apple TV. So where do we get the assistant?. Here, AirTV Player All Android TVs in USA running Android 6.0 or higher, including: o Sharp Aquos o Sony Bravia o XiaomiMi Box Dear Adword Advertisers, Google intimated its advertisers that Call extension will be automatically generated from Feb 6 and the reporting for the same will be available at the campaign or ad group level. Google came up with analysis of click to calls and see the graph going positive with the call extension. If you don’t want the call extension you can very well edit on your account. Content Quality-Again To the endless debate of quality content vs quantity content Rand Fishkin ofMoz came up with the list which makes the content to be passed as a good content. Serves visitors’ intent by answering their questions and helping them complete their goals Delivers an easy, pleasurable, accessible experience on every device and every browser Gets the right information and experience to visitors FAST Does all of the above better than any of the competitors in the space. That’s for this week. Stay tuned for more chirping.