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Tips on Closing SEO Deals In Person?

Discussion in 'Offline Marketing' started by Kidmars19, Jun 14, 2013.

  1. Kidmars19

    Kidmars19 Registered Member

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    First off thanks in advance to anyone that responds. I'm confident in my ability to get my foot in the door and lock down an appointment with the client to essentially pitch them on why they need seo services, but that is ironically what I am still a little shaky on lol. To all of the SEO professionals and sales experts alike on the forum, what are some tips you can give about meeting potential client in person and selling them on buying monthly SEO services? What are some key points I should focus on or buttons I should push? I understand the basic principles of pitching the client (i.e. feel/felt/found, relating yourself to the client, using I as little as possible, etc...) but in terms of pitching the actual service, what is the most efficient or effective way to go about doing so when meeting the client one or one (one on two or three if there's an office manager or partner(s) involved)?
     
  2. rotwic

    rotwic Registered Member

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    Promise him the world, but deliver the universe.
     
  3. scrapebo

    scrapebo BANNED BANNED

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    Usally what I do to close seo deal is
    - act like the customer


    I targeted seo agency!

    I say. can i talk to someone who know seo

    Than i act like buying and when we get 3min and deep convo I pitch them! they feel safe to buy from me!
     
  4. Panther28

    Panther28 Elite Member

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    Understand open and closed questions. when to use them, and phrases such as

    "so when would you like me to get started?"
    "Would you prefer to pay by card, or a bank transfer?"

    Make sure that your eye contact is kept during these critical points, and say them with confidence.

    Concentrate on ensuring that what you are doing for your client comes first, and the money is second.
     
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  5. VinceC

    VinceC Elite Member

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    show them what a deep shit they are in now, show them their problems, show them how much they are losing the potential customers to their competitors ranking above them. Tell them straight that u r only offering this service to this particular industry, and if they dont sign up with u, u will be offeringthis to his competitors instead.
     
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  6. therage

    therage Senior Member

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    I want to add to this post. The first rule of any selling is "Know the psychology of your customer so you can make him a loyal customer at the mercy of your will". I can go further into the key points that you lack, you could make up for, etc but that won't help. Right now just know your their bitch and in order to make them your bitch you need to understand their wants, desires, and their fears. It takes some time and there are a lot of college classes (yes I just said it) or community college classes you can take to become a powerful salesman. I wouldn't recommend Google or YouTube because right now you might be a lazy. Just know that you can start with a book called Mind Control Marketing by Mark Joyner.
     
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  7. TerryMeshon

    TerryMeshon Junior Member

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    I normally drop...

    "Save money in the long run with an organised monthly SEO strategy. With a minimal monthly fee of $xxx you will basically have your own member of staff helping to run the online marketing side to your business... "

    blah blah blah

    Oh and make the think you understand their business /niche... research their targets and competition beforehand.
     
  8. Kidmars19

    Kidmars19 Registered Member

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    Definately. I have been listening to alot of audiobooks about body language, coldcalling, closing deals, etc... and am finding them to be expansively helpful in terms of increasing self-confindence, improving call scripts, etc.. CEPI uploaded the alan peasse cold calling audiobook and the script that he gives you in there is LEGIT.
     
  9. Kidmars19

    Kidmars19 Registered Member

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    To me this is a make or break tactics, and you have to read people before trying this and tread lightly when proceeding. I feel like with this your either going to land the deal or land a swift kick to your uranus and be tossed out lol.
     
  10. Kidmars19

    Kidmars19 Registered Member

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    Something seems paradoxial about selling SEO services to an SEO Agency...Yep a wormhole just opened up outside...way to go brah lol
     
  11. Kidmars19

    Kidmars19 Registered Member

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    Thanks for the pointers. I usually have excellent people skills and have a lot of this tips down pack. My only dillema is finding the most effective way to pitch search engine optimization. Thanks for the reminder though.
     
  12. VinceC

    VinceC Elite Member

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    It better to be tossed out without them being your clients rather than after signed up the contract. There are literally many friendly and easy to work with prospects. Do not beg from difficult customers, mind you, we are not in normal brick n motar businesses whereby customer is always right kind of service. Before having sleepless nights ahead, it is better off know how their thoughts are at first. I was there before and it really not worth to have businesses with brainless clients.
     
  13. Furious George

    Furious George Supreme Member Premium Member

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    PUT THAT COfFEE DOWN
     
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  14. MissioneR

    MissioneR Jr. VIP Jr. VIP Premium Member

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    Talk more about how they will get benefited out of your service and explain them whats your current customers ROI from your service. Thats it, they will be converted mostly.
     
  15. spider7

    spider7 Regular Member

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    Yeah...well....

    For me...the most important thing is learning about your prospect. If you know what your prospect needs...then you can close um.
     
  16. ZestMedia

    ZestMedia Regular Member

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    Show them the importance of SEO, show them the competitors that they are losing out everyday every month should they not use SEO, show them the portfolios which you ranked your clients on Page 1, show them the amount of traffic they can receive per month from your services. The moment you meet them up, 50% of the battle won.
     
  17. danailo

    danailo Senior Member

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    I think you are not ready to offer such services. If you are confident in your skills it won't be a problem to close the deal with the right customers.