First off thanks in advance to anyone that responds. I'm confident in my ability to get my foot in the door and lock down an appointment with the client to essentially pitch them on why they need seo services, but that is ironically what I am still a little shaky on lol. To all of the SEO professionals and sales experts alike on the forum, what are some tips you can give about meeting potential client in person and selling them on buying monthly SEO services? What are some key points I should focus on or buttons I should push? I understand the basic principles of pitching the client (i.e. feel/felt/found, relating yourself to the client, using I as little as possible, etc...) but in terms of pitching the actual service, what is the most efficient or effective way to go about doing so when meeting the client one or one (one on two or three if there's an office manager or partner(s) involved)?