Your subject line needs a message and even a story Convey your marketing message directly in your subject line. Tell customers about a limited time promotion, hot news item, interesting and share-worthy story, new product or store opening through the subject line. In essence, summarize your marketing message into one short blurb. Customers will review the subject and your email address and immediately know your offer. This subject line methodology conveys your marketing message, even if the recipient does not open your email. Spark curiosity and dialogue through your subject line Most emails get lost in the shuffle because they do not stand out from similar messages. Use your creative talents to craft subject lines that instill a curiosity factor into your mail recipients. Consider unusual statements, questions or dialogue in your subject lines. Curiosity may kill the cat, but it can get your customers to open their emails. A dedicated landing page should include all the features that are needed in order to make user understand the reasons why to opt in to your newsletter. You need to focus on the template of your newsletter. Make sure that not only it is attractive and well designed but also that it is simple and easy to understand even before images load.