I'm kind of new to this app stuff and just recently launched my first game app, but now I'm wondering what steps I should take to start driving traffic to it. There are 3 ways I know of for maybe driving traffic but I don't know how easy any of these 3 options are to achieve at this point in time. I was hoping some people who have more experience at this could help me learn more about getting traffic to apps. 1.) First there is ranking my app in Google Play by doing ASO is this really that relevant still ? I heard in the last year a lot of changes occured in that now it's harder to rank apps from just buying reviews/installs is that true? But also I don't really have much money to be buying a lot of stuff when I'm not really sure it's outcome. 2.) Then there is the possibility of ranking my Google play page on the Google.com searches by building backlinks, is this realistic and more easily done than ranking on Google Play ? 3.) The last option I'm considering if buying traffic to my App page ? Is there any cheap places where maybe I can buy post social media posts putting my link in front of people that can get me a nice return on investment ? Because again I don't really have much I can spend right now, even some nice Fiverr gigs I would consider for this because Fiverr seems like it could fit this purpose pretty well maybe? These are just the first 3 ideas that came to mind but any other possible places to get traffic I would love to hear about. Any help would be appreciated, thanks.