Tips for facebook ads when doing dropshipping?

PBNSurprise

Elite Member
Jul 22, 2015
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1,775
i recently started doing dropshipping + shopify and gaining traffic with facebook ads. i put up 2 ads, one was solid and got me good cost per impression and had 3 relevance score. was getting a couple dozen views to my store but no sales. other ad was a bust. i recently put up a third ad and got a handful of views but no sales

anyone have tips on how to actually make a sale with the facebook ads? right now i have 10 products in my store all from varying genres. i can make decent ads that get clicks just struggling to get the sales, tips?
 
  1. Flex targeting, target shoppers/people spending on shopping on one layer. I did 3-4 layers deep when I used Shopify + FB ads to really get the right targeted people.
  2. Your site needs to look proper. A site "set up in 3 hours and launched" won't convert well.
  3. Have a GOOD product, otherwise you won't sell. Just because you're targeting fishermen selling tackles, doesn't mean they'll buy it.
 
> Flex targeting, target shoppers/people spending on shopping on one layer. I did 3-4 layers deep when I used Shopify + FB ads to really get the right targeted people.


Can you expand here
@tglr
 
  1. Flex targeting, target shoppers/people spending on shopping on one layer. I did 3-4 layers deep when I used Shopify + FB ads to really get the right targeted people.
  2. Your site needs to look proper. A site "set up in 3 hours and launched" won't convert well.
  3. Have a GOOD product, otherwise you won't sell. Just because you're targeting fishermen selling tackles, doesn't mean they'll buy it.
i followed the shopify guide here and have been listing products in the $0-20 range, little trinkets, accessories, and some clothes. site looks alright. not slapped together, got a slideshow going on in the homepage, have 4 collections listed, about us page, contact info. product pages could be more flashy with paragraphs of description but at the moment they're alright. can you let me know what is flex targeting?
 
I am working with a boy has the same problem, a bad store does not generate sales so simple so you have many visits

I have experience in fb ads and when I did this I generated sales, but alas, I do not do web sites.

If you want help you can give me MP with your web and I will give you some tips

regards
 
> Flex targeting, target shoppers/people spending on shopping on one layer. I did 3-4 layers deep when I used Shopify + FB ads to really get the right targeted people.

Can you expand here
@tglr
There's heaps of information if you google/search BHW for flex targeting. Flex targeting = Layer your targeting.

i followed the shopify guide here and have been listing products in the $0-20 range, little trinkets, accessories, and some clothes. site looks alright. not slapped together, got a slideshow going on in the homepage, have 4 collections listed, about us page, contact info. product pages could be more flashy with paragraphs of description but at the moment they're alright. can you let me know what is flex targeting?
Yeah, I think you need to go back to the drawing board.

Make your site better, of course you should have descriptions, and good ones at that. More pages. Terms & conditions, privacy policy, support, social media etc etc etc. And, I don't believe you've done enough product research if it's just "some trinkets, accessories and clothes". What's special about it? Why would someone by from you and not Amazon? Is it a niche site or just random products? Your site probably looks very empty, and, not convincing enough.

Do you have an FB pixel installed?
 
There's heaps of information if you google/search BHW for flex targeting. Flex targeting = Layer your targeting.


Yeah, I think you need to go back to the drawing board.

Make your site better, of course you should have descriptions, and good ones at that. More pages. Terms & conditions, privacy policy, support, social media etc etc etc. And, I don't believe you've done enough product research if it's just "some trinkets, accessories and clothes". What's special about it? Why would someone by from you and not Amazon? Is it a niche site or just random products? Your site probably looks very empty, and, not convincing enough.

Do you have an FB pixel installed?
i have pre written privacy policy, terms&conditions from shopify. contact us application for people who need support and linked the facebook page in the footer. descriptions could be better, right now it's just 4-5 bullets under the product, highlighting what it is, some marketing keywords, etc. i didn't really do extensive product research. just picked generic items that were inexpensive. the site is random products. i think the reason why someone would buy from me and not amazon is because the price is cheaper, even though i can still profit since i am sourcing from aliexpress. i dunno. i have just followed the shopify guide on here to the letter, and i'm at the getting traffic stage. the site is not THAT empty, only 10 products right now. and yes i have the pixel installed
 
  1. Flex targeting, target shoppers/people spending on shopping on one layer. I did 3-4 layers deep when I used Shopify + FB ads to really get the right targeted people.
  2. Your site needs to look proper. A site "set up in 3 hours and launched" won't convert well.
  3. Have a GOOD product, otherwise you won't sell. Just because you're targeting fishermen selling tackles, doesn't mean they'll buy it.

number 1 is interesting
so the first layer, you input : shoppers right? it's narrow audience ,right?
 
I've been segregating niches by group lately....... just because I don't have enough time to build the websites at the current moment. So just let the hobby people group up and talk amongst themselves so I can learn :p
 
  1. Flex targeting, target shoppers/people spending on shopping on one layer. I did 3-4 layers deep when I used Shopify + FB ads to really get the right targeted people.
  2. Your site needs to look proper. A site "set up in 3 hours and launched" won't convert well.
  3. Have a GOOD product, otherwise you won't sell. Just because you're targeting fishermen selling tackles, doesn't mean they'll buy it.

Targeting spending habits is overrated.
 
i have pre written privacy policy, terms&conditions from shopify. contact us application for people who need support and linked the facebook page in the footer. descriptions could be better, right now it's just 4-5 bullets under the product, highlighting what it is, some marketing keywords, etc. i didn't really do extensive product research. just picked generic items that were inexpensive. the site is random products. i think the reason why someone would buy from me and not amazon is because the price is cheaper, even though i can still profit since i am sourcing from aliexpress. i dunno. i have just followed the shopify guide on here to the letter, and i'm at the getting traffic stage. the site is not THAT empty, only 10 products right now. and yes i have the pixel installed
Okay I see. Sorry, I thought you said you didn't have product descriptions at all - My bad!

I think your problem might be that your audience isn't target, and/or the product isn't anything special. For example, just because you targeted people interested in Batman doesn't mean they'll buy your Aliexpress Batman pillow. Find something unique and "new".

You can also try to market a popular product within a specific demographics for a new audience.

Poor example: Market skateboards to grandmas instead of males aged 10-25, maybe they would like to try.
(Again, poor example, but I did something similar and it worked well)

number 1 is interesting
so the first layer, you input : shoppers right? it's narrow audience ,right?

Yes that's what I did, it worked for me. I had the top layer as only "shoppers" (can't remember the exact name, it was something like 'spends a lot on shopping' haha). After that, the layers were only for targeting the niche.

Let's take spiritual jewelry for example:

Layer 1: Shopping/Spends money on shopping
Layer 2: Spirituality
Layer 3: Jewelry
Layer 4: Smaller Jewelry groups/pages/brands/etc (do research)
Layer 5: Smaller spiritual groups and pages/etc (do research)

Now you've layered jewelry twice, same with spirituality. Something like that, I'm not sober at the moment and it was a long time ago since I was doing FB ads. Also depends heavily on your niche and how big the audience is. Larger base audience = The more "levels" you can do.

f87.jpg


Anyway, that's how I did it.

Targeting spending habits is overrated.
I'll take a note of that in my "false statements on BHW"-notepad, next to the line "SEO is dead".

It gave me a 200% ROI on my ads. Without it, the conversion rate dropped to around 50%. It completely depends on your niche though, so maybe you're right in some circumstances. I can see how it might be dumb for, let's say, peddling car alarms. Anyway, maybe you'd care to elaborate and actually contribute though, eh? Help him with what else he should target then? :)

Oh, and I'm NOT BY ANY MEANS AN FB ADS PRO, AND I HAVE NEVER CLAIMED TO BE! Just sharing what worked for me. Do your own research, as always.
 
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I just dont have this much faith in the spending habits, just because i do not believe facebook will give you an optimistic and accurate data on that.
Adding spending habits on a targeted audience, can completely kill off your potential reach, and yes this depends on the niche you are in but spending habits would take off anyone who would make an "emotional purchase".
Im not saying that I dont narrow the audience through their credit habits, I do when this is appropriate and match the niche and products for mature audience but this is way overrated and giving this advice to someone who starts with facebook ads will cause them more problems then it would help out.
 
Okay I see. Sorry, I thought you said you didn't have product descriptions at all - My bad!

I think your problem might be that your audience isn't target, and/or the product isn't anything special. For example, just because you targeted people interested in Batman doesn't mean they'll buy your Aliexpress Batman pillow. Find something unique and "new".

You can also try to market a popular product within a specific demographics for a new audience.

Poor example: Market skateboards to grandmas instead of males aged 10-25, maybe they would like to try.
(Again, poor example, but I did something similar and it worked well)



Yes that's what I did, it worked for me. I had the top layer as only "shoppers" (can't remember the exact name, it was something like 'spends a lot on shopping' haha). After that, the layers were only for targeting the niche.

Let's take spiritual jewelry for example:

Layer 1: Shopping/Spends money on shopping
Layer 2: Spirituality
Layer 3: Jewelry
Layer 4: Smaller Jewelry groups/pages/brands/etc (do research)
Layer 5: Smaller spiritual groups and pages/etc (do research)

Now you've layered jewelry twice, same with spirituality. Something like that, I'm not sober at the moment and it was a long time ago since I was doing FB ads. Also depends heavily on your niche and how big the audience is. Larger base audience = The more "levels" you can do.

f87.jpg


Anyway, that's how I did it.


I'll take a note of that in my "false statements on BHW"-notepad, next to the line "SEO is dead".

It gave me a 200% ROI on my ads. Without it, the conversion rate dropped to around 50%. It completely depends on your niche though, so maybe you're right in some circumstances. I can see how it might be dumb for, let's say, peddling car alarms. Anyway, maybe you'd care to elaborate and actually contribute though, eh? Help him with what else he should target then? :)

Oh, and I'm NOT BY ANY MEANS AN FB ADS PRO, AND I HAVE NEVER CLAIMED TO BE! Just sharing what worked for me. Do your own research, as always.
i will go ahead and try the layering on my next ads. will also update my product descriptions and add a few more products. i am looking for trendy and current products. these are incentive to buy from my site since amazon may not have them in stock yet
 
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