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Tips for eCommerce conversion rate

Discussion in 'Black Hat SEO' started by eugenekhay, Mar 16, 2012.

  1. eugenekhay

    eugenekhay Regular Member

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    I'm running and eCommerce site, so I ranked my site to the first page for some low competition targeted words, made a big appearance on twitter, facebook, tumblr, and pinterest. Now I am getting traffic.

    Over the past week I got 647 unique visitors. Here are my stats:

    703 visits
    647 unique visitors
    1151 pageviews
    1.64 pages/visit
    01:18 Avg. Time on Site
    79.66% Bounce Rate
    89.62% % New Visits

    With all this I made two sales in the past week. I am worried that my conversion rate is too low. I am looking for some feedback or tips on how to improve my conversion. PM me if you want to check out the site.

    Thank you.
     
  2. super11

    super11 Senior Member

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    One tip that I can give over here is that

    Push your best products on the homepage instead of attempting to sell products that you want to clear from your stock. ( Just in case you are one of these webmasters who is trying to do so)
     
  3. eugenekhay

    eugenekhay Regular Member

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    The whole site is based around 1 product and 3 bundles of it that come with different extras.
     
  4. eugenekhay

    eugenekhay Regular Member

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    I saw stats on other threads and people were able to achieve an average of 2%-4%, right now all I have is .03% I'm definitely missing something.
     
  5. shaddelick

    shaddelick Regular Member

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    for an eCommerce site, those states are looking good to me. Having 2 sales with 700 visits isnt bad at all. I expect the conversions % to rise in coming days since they are staying on your site browsing for over a minute and you have a good bounce rate :) Focus on more traffic and it should work out
     
  6. kshatriya

    kshatriya Regular Member

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    There maybe something you can change in the checkout process. For example, don't force potential customers to register on to your website(allow them to check out as guests). Sometimes if you can cut down the number of checkout steps(maybe by allowing all the info to be added on one page), that would help the conversion rates.
     
  7. eugenekhay

    eugenekhay Regular Member

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    Isn't the bounce rate the percent of people that leave after the first page, I would think that is pretty bad. Here is a screen shot to narrow down my sources and how effective they are:
    [​IMG]

    Here is my US traffic which is my target traffic (probably should have started with that)

    497 Visits
    1.78 Pages/Visit
    01:33 Avg. Time on Site
    87.53% New Visits
    78.67% Bounce Rate

    My conversion rate is .4% when I rule out the international traffic
     
    Last edited: Mar 16, 2012
  8. eugenekhay

    eugenekhay Regular Member

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    I decided to remove the checkout process altogether and have customers check out through amazon. This way I all my customer info is in one place and I get at least an extra 4% per sale through amazon associates.
     
  9. kshatriya

    kshatriya Regular Member

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    When you say that the customer checks out through Amazon, do you mean that the visitor is redirected towards the product page on Amazon or to Amazon where the cart is filled with your product?
     
  10. eugenekhay

    eugenekhay Regular Member

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    Redirected towards amazon product page. I do not know how to set up the pre filled cart with amazon associates.
     
  11. blackhatballer

    blackhatballer Junior Member

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    Are you using any Google tools on your site?
     
  12. JohnyJ

    JohnyJ Junior Member

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    you have extremely high bounce rates!
    Check the search terms that are bringing you your traffic, are they on topic?
    Will customers find what they are looking for on your site?
    Whats your page speed like? High bounce rates are often caused by slow loading times.
    i'd say working on lowering your bounce rates will be the quickest way to increase conversions
     
  13. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    A) Impossible to help you without seeing what the site even looks or navigates like or what it sells.

    B) Given A your rate might be just fine, or it might not... but very well could be normal.

    C) Since you're here on BHW I'll assume you're doing your SEO right. So advice thats helpful will mostly be general web design help.
     
  14. eugenekhay

    eugenekhay Regular Member

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    Yes I use webmaster and analytics. Stats are all from analytics.

    Here are my average load times for the past week. They seemed to have spiked on two of the days bringing up my average to 5.47sec. Is there a better tool then analytics to check my site speed? I posted my break down for traffic sources in a screenshot above. My organic traffic is coming mostly from targeted searches.
    [​IMG]


    If your interested in taking a look PM me and I will give you the site.

    I wouldn't mind somebody looking over the site and critiquing it, I just dont want to post the URL publicly.
     
  15. pixelgrinder

    pixelgrinder Jr. VIP Jr. VIP

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    You're not going to convert at 2-4% with traffic from social media. If this was all organic you would be seeing higher conversions.
     
  16. eugenekhay

    eugenekhay Regular Member

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    Very good point, but others seem to have a very good success rate with pinterest traffic (my product is targeted mainly towards females) while my purchases have only come from organic traffic (like you suggested).
     
  17. manny521

    manny521 Supreme Member

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    Great bounce rates are usually in the 40-50% range but there are things that can increase your bounce rate, such as if the user is taken directly to the product they are looking for then most likely if they don't purchase, then they will bounce, but in that instance it is not such a bad thing as their search took them directly to what they wanted to purchase.

    If you can get to a 1% conversion rate, that is really good. Anything over 1% is fantastic!
     
  18. eugenekhay

    eugenekhay Regular Member

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    I am going to do some work on my homepage to get a better bounce rate. I have a youtube commercial on my homepage and currently it is not set to autoplay. Do you think autoplaying the video will improve bounce rate.

    What is a good software or site to check my site speed across various browsers and internet speeds?
     
  19. TripleBeamDreams

    TripleBeamDreams Junior Member

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    Oh man that is horrible. Last week I had 54 visits on one of my sites and 5 sells. And I am running an affiliate site. I might be able to help you. Shoot me a PM and lemme have a look.
     
  20. eugenekhay

    eugenekhay Regular Member

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    Sent you a PM looking forward to hearing your thoughts