A lot has been written on the Google Panda update ever since it came into inception. All the so called experts and gurus have been sharing their thoughts on this update! Some seem to be relevant, accurate, while others are complete BS! Seeing this mess around, I have decided to start a short series of X (not sure) posts, where I'll be posting the obvious and the not-so-obvious things about the Panda update. I'm still not sure when I'll be posting them, so you might want to check at least once a week my new threads. Please note that the information that I'll be sharing will be based on my experience, and on other data provided/shared by some other credible sources. So, without any further ado... Panda Fact #1 - Patience Matters Even More The Panda algorithm is so complex that it only evaluates websites in cycles of about 30 days. So, if you make a change today and Google just evaluated your site yesterday, it?ll be about 30 days before you see the full impact of that change in your rankings. (You never know when the evaluation had happened). "So what?", you say. Here's why... Let?s assume your site was evaluated yesterday and that it sank from the fifth page of the search engine rankings to the seventh page?so you start building blog comments. A week goes by, and you see no change, so you stop the blog commenting, add a few articles to your site and wait for another week?. still no change. Next, you start doing forum profiles. You give that a week and you see no change this time as well. Now you start getting worried and panic. Finally, you go to Digg, Twitter and a bunch of other social bookmarking sites and start blasting your site with bookmarking links. At the end of that week, you see your site jump from page seven to page two. Woohoo!!! Social bookmarking is the magic "Panda Proof" banklinking solution! You go to your blog and to BHW, and tell everyone that you?ve discovered the little known, super-duper, closely guarded secret to dominating the search engine rankings in spite of the Google panda update! (Good opportunity to start a WSO, eh? ) But did you really discover the secret? Remember, Google had evaluated your site once before you did all your blog commenting, your content addition, your forum profiles and your bookmarking. For all you know, any one of those things could have been responsible for your site jumping to page three. But you still don't know what really worked well. Maybe, one of the methods might have even HURT your rankings, but the other methods made up for it?. how do you know which method had what impact? The least effective could have been your social bookmarking, yet here you are believing it?s the "Power Packed, Panda Proof Magic Solution!" Maybe the forum profiles could have helped your rankings that were hurt by the blog comments. So the first thing to remember about the Google Panda update is that your site is being completely evaluated every 30 days or so. If you do the same thing for 30 days straight and it works, you?ve found a good method. If not, it?s back to the basics?. test, tweak test. Wait 30 days, see the impact, rinse and repeat. The problem with most of the SEOs is that they are trying to do things the way they used to before Panda; they try a strategy for a week, check the results and see if it?s "working." But since they?re not testing in accordance to Google?s timeline, ultimately they?re going to end up with inaccurate data. Inaccurate data = huge loss of time = huge loss of business So your step is to make sure you?re drawing the right conclusions by evaluating the effectiveness of your SEO according to Google?s timeline, not yours. Make sure not to jump on to conclusions just because you "see" something. Until and unless you can "absorb" it, and verify it's accuracy by checking against already available data, you should be moving on to something else.