“TikTok made me buy it”

Did you know: TikTok drove a recent purchase decision http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-fihkrg-iytuguttl-k%2F&sa=D&sntz=1&usg=AFQjCNHlhexQ6ihQfKpJ3-FJrGhDE0xTQA

Meet the influencers: http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-fihkrg-iytuguttl-u%2F&sa=D&sntz=1&usg=AFQjCNEtsCSHHG5L97B53vBnnQDCKHMG0w about the people who influence these decisions. Meet Mikayla, a TikTok user who joined in March 2020. She just finished filing her taxes, and "it’s upwards of a million."

What they promote: According to Mikayla, “a lot of the viral products we see are drugstore products.” Examples: foundations, self-tanners, and other affordable products.

The lifecycle of a viral product: Mikayla and other TikTok influencers create entertaining review videos. These videos can go viral in a matter of hours, then fade away. http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-fihkrg-iytuguttl-o%2F&sa=D&sntz=1&usg=AFQjCNF4XDqDxzAp-kffddcORYINPCMftg on popular viral products.

How to get started: With smaller influencers, it’s about giving them something for free. A Maybelline publicist approached Mikayla and asked if they could send her their new mascara line. In exchange, she would have to create a video about her experience and thoughts on the mascara.

The video went viral. Later, Maybelline paid Mikayla a five-figure sum for the rights to use her video in their marketing materials for the next 6 months.

The hard part, of course, is identifying influencers like Mikayla that have potential. But once you strike gold, all hard work and analysis will be well worth it.

Thanks for sharing this amazing write up on TikTok marketing!

It really boils down to targeting the right demographic.

TikTok users are generally female and younger, and that's why the featured influencer is making over a million bucks, and I suspect she’s just one of many.

TikTok seems to be going through a growth phase not much different from YouTube.

Because I remember several years back when makeup channels were just blowing up—these people were like making millions of bucks a year in either cross-promotions, direct sponsorship, or even dropshipping—it was crazy!

Well, as you can well imagine, those golden days are over.

TikTok is where the action is as far as that kind of action is concerned, so I would suggest looking into dropshipping and then getting a lot of custom samples shipped out to a lot of these smaller up-and-coming influencers.

The key is to target the ones who are still small because if you try to reach out to somebody already has a big following, they're going to ask for money—and a lot of it!

Smaller players, on the other hand—who are on their way up—would take whatever they can get.

In fact, if you just give them free samples, you're their best friend!

So work with that angle; run with it!