Hey B-Hatters: I am sure that most of you have read books on Copywriting. It is an essential part of internet marketing and I have personally read a ton of books on the subject. Sure . . . automation tools are great when it comes to driving traffic to your sales page, but if you don't have powerful ad copy on your sales page, all of those automation tools will do you no good if people leave because your ad copy is boring. Any copywriter will tell you that THE most important thing about your sales page is your headline. If you do not have a compelling headline, then you are dead at the starting gate. So I am not going to turn this thread into a headline swipe file by giving you the "300 Best Headlines Ever Written". Instead, I will tell you the 3 most powerful ways to begin your headlines. The rest is up to you. Research has shown that these are the best ones: 1) "How To . . . . The "How To" headline pulls no punches. It immediately tells the customer that you have the solution to their problem. Examples: - "How To Drive Visitors To Your Website Like A Herd of Stampeding Horses!" - "How To Get Rid Of Acne Forever" - "How To Make Any Woman Fall In Love With You In 5 Minutes" 2) "Who Else . . . The "Who Else" headline implies that you already have a flock of happy customers who have benefited from your product. It is designed to entice the customer to want to be included in that exclusive group. Examples: - "Who Else Wants To Make $500 A Day With Only One Hour Of Work!" - "Who Else Wants To Know The Insider Secrets Of Millionaire Marketers!" - "Who Else Wants To Be The Next Winner Of American Idol!" 3) The Number Headline. The number headline tells the customer that you are going to give them much more than just one way to do or get something. Examples: - "101 Ways To Buy A Beautiful House With No Money Down!" - "10 Simple Ways To Dramatically Improve Your Vision Without Surgery" - "100 Ways To Make Money Without Spending A Dime!" Well . . . That's it for now. Use these as examples and add your own offer into the mix. They are tested and proven to work. I will post some more copywriting tips for you in the near future. Best of luck to all of you with your marketing efforts Cheers! - "Wiz"